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Canadian Cinema Chain Won't Permit Paid Ad Correcting Da Vinci Code Errors

VANCOUVER, May 29, 2006 (LifeSiteNews.com) - The Canadian Movie Theater chain Cineplex Odeon abruptly cancelled a planned in-theater advertising campaign by Campus Crusade for Christ May 17. Valued at more than $60,000, the ads were part of the organization's program encouraging the public to view The Da Vinci Code movie and explore religious issues raised by the film.

"We're very disappointed the movie chain cancelled our ads without any discussion or verification regarding our plans," said Campus Crusade Marketing Director Braden Douglas.

The Langley, BC-based organization had produced a 10-sec movie screen teaser ad encouraging the public to visit a special website - http://www.DiscussDaVinci.com - to explore and discuss religious beliefs and questions raised by the film. The ads were scheduled to run in theaters in Vancouver, Calgary, Edmonton, Winnipeg and Toronto.

"Aside from the obvious concern for free speech, our campaign is a thoughtful and positive one with messaging that the public will find interesting," Douglas said. "Judging by the public's response so far, people are eager to explore their religious faith, which we believe is a positive step."

Douglas said Campus Crusade has seen a dramatic rise in visits to its websites and sold more than 30,000 booklets on the topic through its bookstore and website. In addition, he said churches across Canada have been requesting and have been shipped thousands of books, discussion guides and posters on The Da Vinci Code.

He added that volunteers from the organization are still looking forward to handing out web cards at theaters and in public venues to try and further their information campaign.

To express concerns to Cineplex Odeon:
1-800-333-0061 (Option 8)
Cineplex Entertainment LP
Guest Services
1303 Yonge Street
Toronto, Ontario M4T 2Y9
https://www.cineplex.com/feedbackzone/fbzall.asp?nav=c&noredirect=true

See the banned ad here:
http://davinci.thelife.com/2006/05/17/bannedtheatread/

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