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Miller Beer Clarifies: No "Sponsorship," Just a Full-Page Centerfold Ad in Pornographic Sadomasochistic Program

Guide once again carries a photo of the Last Supper mockery that landed the company in hot water last year

Editorial by John-Henry Westen 

SAN FRANCISCO, September 23, 2008 (LifeSiteNews.com) - After LifeSiteNews.com (LSN) readers contacted Miller/Coors Brewing Company to complain about their paid ad in the program guide for the notorious Folsom Street Fair, company spokesman Julian Green called LifeSiteNews.com from Colombia in South American to complain about the coverage.  Green said he wanted to make it clear that while Miller/Coors did indeed place a full-page ad in the centerfold of the program guide (an 80 page production full of sadomasochistic porn) this year Miller/Coors is not an official sponsor of the fair itself. 
 
However, while yesterday's LSN story said that Miller was "endorsing" the event with its ad, we never claimed that the company was an official "sponsor" of the fair. In any case, we couldn't help but wonder if Green wasn't splitting hairs. We asked Green if the brewing company had actually seen the guide in which their ad appeared.  Green assured LSN, "Yes, I've seen the program guide. We took an ad out in the program guide."

But many of the images that appear in the Folsom Street Fair program are so vile and disturbing that LSN cannot even consider reprinting them here. (For reference's sake the program can be viewed at:  http://www.folsomstreetevents.org/documents/2008_Official_Folsom_Street_Fair_Gui....  - Caution - very graphic images). 

And the text in the guide is even worse. For instance, page 34 of the program, under the heading of 'Where to Get Some,' promotes the website StraightHell.net. The program describes the website as a place "where arrogant straight men finally get what they f***ing deserve!"

"Tricked into going to a cold, isolated room, muscular businessmen, bouncers, ex-cons, and construction workers are tied up and 'victimized' by perverted men with an insatiable appetite for straight flesh."  The rest of the text, which describes men being sodomized by force and more, cannot be published.
 
Nevertheless, Green told LSN that Miller decided to support the guide with its full-page ad, but did not become an official sponsor of the fair.  "When we sponsor something people are going to assume whether by picture or by word, or by news on LSN that if this stuff is going on that in some way we endorse that activity," said Green. (By "this stuff" Green was apparently referring to the public sex acts, which have in the past included men performing oral sex on each other in the streets of San Francisco, engaging in mutual masturbation and whipping each other for sexual pleasure, amongt other such family-friendly entertainment.)
 
However, the same point could be made of the guide in which Miller proudly advertises, which, besides all the other offensive material already mentioned, once again carries a photo of the Last Supper mockery that landed the company in hot water last year (although this time it appears without the Miller logo).
 
While Green said he had seen the guide, he also claimed falsely that the guide was not available to the public at large, but was only to be handed out at the fair. "That program guide is not meant to be put on a website for general public consumption when it's distributed by hand at the Folsom Street Fair," he said.  However, the 2008 guide is readily available at the Folsom Street Fair website, as linked above.
 
Green further attempted to justify the company's support for the sadomasochistic "fair" by observing that Miller also sponsors church picnics.  He also noted that the company would pull sponsorship of events where one group disparaged another.  He said for example that the company would likely pull support for church events should participants in the picnic be doing something offensive such as "burning Buddha in effigy."
 
LSN wondered where Miller might draw the line on publishing ads.  Asked if Miller would advertise in a publication promoting white supremacy, Green refused to give a direct answer.  He said: "I've never seen a White Supremacist brochure. I get the hypothetical but we deal in beer and we deal with stuff that's in front of us.

"We market to groups regardless of race, color, creed and gender and sexual orientation. It's not a question I would entertain because frankly it's never come across my desk, and I don't think it ever will."
 
It might do to point out here that, besides Miller's advertisement, there are simply no other mainstream corporations that advertised in this year's Folsom's program guide. With perhaps two questionable exceptions (a motorcycle rental company ad, and an ad for a series of hotels) every other ad in the program has to do with some aspect of sadomasochistic sex.

"Regardless," concluded Green, "at the end of the day we market to legal drinking age consumers we do not market to kids. We provide product there and people drink our product and we're going to continue marketing to consumers. This particular event is a widely attended event in San Francisco. We do it because it's a business decision."
 
Which is, of course, precisely why Miller Beer must be boycotted. People of common sense who have enough decency left not to tolerate public sadomasochistic homosexual sex, should do what they can to help to convince the company that advertising in the Folsom Street Fair guide is simply bad business.

To express concerns contact:
 
Miller Coors Vice President
Nehl Horton

1-800-645-5376

See related coverage:

Miller/Coors Beer Again Supports Sadomasochistic Gay Street Orgy: Boycott Urged
http://www.lifesitenews.com/ldn/2008/sep/08092204.html

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