John Jalsevac

Heroic Media: Saving Unborn Babies…One TV Commercial at a Time

John Jalsevac
John Jalsevac
Image

October 26, 2010 (LifeSiteNews.com) - Clarisse Martin learned late last year that she was pregnant - something she had not planned and absolutely did not want. She was determined to have an abortion. 

Shortly after finding out she was expecting she spotted a large billboard with the words, “Pregnant? Scared?” and the picture of a young African American woman and a phone number. Clarisse was pregnant, and she was most definitely scared. She called the number on the billboard, which connected her with a local pregnancy center. At the center, she requested an abortion, but her counselor explained that because they were a Christian organization, they did not provide abortions, but could help in a variety of other ways.

While Clarisse listened to the options available, she left the center still determined to terminate her pregnancy.  However, over the next few days, she thought about the conversation and asked herself how she could say she was a Christian and still consider abortion.

She eventually went back and agreed to an ultrasound. Once she saw her little girl on the screen, Clarisse knew she would allow her daughter to be born. On July 28, beautiful baby Mary Joy took her first breath.

This true story is only one of thousands of such stories that happen across the United States and around the world every year, thanks in large part to the help of pregnancy resource centers such as those run by CareNet and Heartbeat International. But such pregnancy centers would be able to do nothing if women didn’t know they existed, and didn’t go to them when in crisis.

That’s where Heroic Media comes in.


The Beginning of Heroic Media

Heroic Media describes itself as “a faith-based non-profit that reduces abortion by creating a Culture of Life through television, billboard and internet advertising which connects women in crisis with life-affirming pregnancy centers.”

Brian Follett, the retired Texas businessman who founded the pro-life media organization in 2004, explained in a lengthy telephone interview that the name “Heroic Media” was chosen not in reference to the heroism of the organization, but because “the underlying message of all of our media is to promote the heroism of motherhood.”

Up until 2001 Follett owned a food manufacturing business, which he sold to major Canadian food corporation McCain foods. After the sale went through, Follett said he decided to go on retreat, and to spend some time praying in order to discern the next step. “At the time I was on retreat,” he says, “they were building a $6 million Planned Parenthood facility in Austin. So I would go and pray the rosary with folks from the church, and that was in the back of my mind.”

Ultimately Follett came up with about a dozen different projects that he was interested in pursuing, about ten of which were pro-life related. But after he came off retreat he suddenly remembered that pro-life media had been ongoing in the state of Wisconsin for more than ten years, “and just about every year the abortion ratio would go down.”

“So I said, ‘Oh, there’s no media being done in Texas.’” When he spoke to a number of national, state, and local pro-life leaders, they told him that they had been hoping to do media for years, but simply couldn’t raise the money needed to get it off the ground.

And thus began Heroic Media.

In the spring of 2004 Heroic Media ran its first thirteen-week TV campaign in Austin, at a cost of $250,000. In 2005, they did two thirteen-week campaigns, and then started running year-round billboards of the sort that saved the life of Clarisse’s baby.


Prayer and Research-Driven Pro-Life Activism

Heroic Media takes a unique approach to pro-life activism, in that nearly everything it does is research-driven.  Not only are advertisements focus-group tested before they run, to ensure that they have the intended effect upon the target audience they are aimed at, but results are carefully measured in terms of any change in the abortion ratio in the markets where the ads run.

Heroic Media got an encouraging picture of how effective its advertizing campaigns are in 2008, when the state of Texas released its abortion statistics for 2005, the year that the “call for help” ads began to air in Austin.  Strikingly, the abortion ratio had dropped 24% in the extremely liberal Austin market, even as it had climbed elsewhere in the state, such as in Dallas-Forth Worth.  Prior to Heroic Media running their campaigns in the city, Austin had the highest abortion ratio in Texas, says Follett, “and now of all the major media markets, it’s the lowest.”

Follett is adamant that prayer is the ultimate and by far the most important foundation for pro-life work. But he is equally adamant that pro-life activism requires careful forethought and planning using the best tools at our disposal. He also believes that wherever possible results should be measured, which allows groups to fine-tune their methods, and to determine where they should put their resources. The equation for measuring success is quite simple, he says, “the number of abortions divided by live births” in any given market.

“It’s very easy to produce pro-life ads that excite pro-life people,” he says, but that doesn’t necessarily mean that the ads are changing the hearts and minds of people who are not already pro-life, or that they are bringing women with crisis pregnancies through the doors of pregnancy resource centers.

In reference to the overwhelming success of their Austin campaign, Follett says that some might ask whether or not the success can simply be attributed to prayer. “Of course it’s prayer,” he says. “But,” he continues, “why would God choose to make abortion decline only in Austin? Why not Dallas-Forth Worth? So we think that there’s a big connection in how God uses media.”

The simple truth is that advertizing works, says Follett, who points to other campaigns such as the Smoky the Bear campaign, or the “Don’t Mess with Texas” campaign, that stand as a testament to how media is able to shape public opinion and behavior. “If we can use media for something that’s kind of important, the environment, why can’t we use media for something as important as life?”

Additionally, he points out, pro-life media appears to have the power to attract attention from business owners, even those who might not otherwise consider giving to the pro-life cause, simply because they know from experience what media has been able to do for their businesses. “What’s so attractive to business leaders across the country, is they understand what makes their businesses successful, so they really get media,” says Follett. 

Nevertheless, while Heroic Media is passionately devoted to applying the most advanced tools and techniques available to its work, Follett continually returns to the theme of faith, which he says is the core principle of Heroic Media’s work, without which it could accomplish nothing. Every morning, says Follett, “we have all of our staff from across the country will all call in to one line, and we start the morning with prayer. And it’s only about 10 minutes and we get everybody together, and it just grounds us in Who is making the change.”

He adds, “And we’re all cognizant of Who it is, and it’s not us. Sometimes we like to think it’s us but that’s just not how it works.” 


The Future of Heroic Media

Currently Heroic Media is running two 13-week TV campaigns per year, in addition to the perennial billboard campaigns. Their life-affirming TV ads run on MTV, Univision, and Black Entertainment Television (BET).

The last station in that list, BET, points to the focus of Heroic Media’s latest project, which is drawing attention to the massive racial imbalance in the abortion rate in the U.S., and the fact that Planned Parenthood specifically targets minority neighborhoods with its abortion facilities.

The campaign, entitled Planned Parenthood Aborts African Americans, or ppAbortsaa, uses billboards, TV commercials and a website to proclaim that “the most dangerous place for an African American is in the womb.” The website observes that “An African American baby is three times more likely to be aborted from the womb than a white baby,” and highlights the statistic that Planned Parenthood has placed upwards of 70% of its facilities in minority neighborhoods.

Ironically, says Follett, while Heroic Media has had little trouble getting highly liberal stations such as MTV to air many of their previous campaigns, the ads for ppAbortsaa are being rejected on the basis of “racism.”

“I’m beside myself trying to find out how it’s racist,” said Follett.

When asked what the goals are for Heroic Media in the years ahead, Follett responds simply that the organization wants nothing more than to help crisis pregnancy centers all across the U.S. do their job by getting pregnant women in crisis situations to seek them out.

“We work for Carenet and Heartbeat International,” he says. “Our goal is to generate traffic and to help the pro-life movement reduce the abortion ratio throughout the country.”

In order to do that Heroic Media has a strategic plan to have five regional presidents around the United States, and to find 1 million pro-life people who are willing to help get pro-life media on the airwaves. Already Heroic Media has 25 staff members scattered throughout the country, and has made tremendous strides in expanding into new markets, including Jacksonville, Florida, and Chicago, Illinois. The organization is also doing work in Latin America, and runs a website for teens, TeenBreaks.com, which uses keyword advertizing on the internet to outbid pro-abortion groups like Planned Parenthood.

Thanks to its highly effective approach, the organization has won endorsements from high-powered figures including, most prominently, vice presidential candidate Sarah Palin, who recently spoke at a gala hosted by Heroic Media. Others include talk show host Laura Ingraham, Fox News host Bill O’Reilly, and Col. Oliver North.

But for Heroic Media it isn’t the endorsements of the rich and the famous that matter, but rather women like Clarisse Martin, who have been inspired to take the “heroic” path and to spare the lives of their unborn babies, and who have found a world of happiness in the process.

To find out more about Heroic media, click here.

Truth. Delivered daily.

Get FREE pro-life, pro-family news delivered straight to your inbox. 

Select Your Edition:


Advertisement
Featured Image
Dustin Siggins Dustin Siggins Follow Dustin

PBS defends decision to air pro-abortion documentary ‘After Tiller’

Dustin Siggins Dustin Siggins Follow Dustin
By Dustin Siggins

Under pressure for showing the pro-abortion documentary "After Tiller" on Labor Day, PBS' "POV" affiliate has defended the decision in response to an inquiry from LifeSiteNews.

The producers of the film say their goal with the documentary, which tells the stories of four late-term abortion doctors after the killing of infamous late-term abortionist George Tiller, is to "change public perception of third-trimester abortion providers by building a movement dedicated to supporting their right to work with a special focus on maintaining their safety.” 

POV told LifeSiteNews, "We do believe that 'After Tiller' adds another dimension to an issue that is being debated widely." Asked if POV will show a pro-life documentary, the organization said that it "does not have any other films currently scheduled on this issue. POV received almost 1000 film submissions each year through our annual call for entries and we welcome the opportunity to consider films with a range of points of view."

When asked whether POV was concerned about alienating its viewership -- since PBS received millions in federal tax dollars in 2012 and half of Americans identify as pro-life -- POV said, "The filmmakers would like the film to add to the discussion around these issues. Abortion is already a legal procedure."

Click "like" if you are PRO-LIFE!

"This is an issue that people feel passionately about and will have a passionate response to. We are hopeful that the majority of people can see it for what it is, another lens on a very difficult issue." 

In addition to the documentary, POV has written materials for community leaders and teachers to share. A cursory examination of the 29-page document, which is available publicly, appears to include links to outside sources that defend Roe v. Wade, an examination of the constitutional right to privacy, and "a good explanation of the link between abortion law and the right to privacy," among other information.

Likewise, seven clips recommended for student viewing -- grades 11 and beyond -- include scenes where couples choose abortion because the children are disabled. Another shows pro-life advocates outside a doctor's child's school, and a third is described as showing "why [one of the film's doctors] chose to offer abortion services and includes descriptions of what can happen when abortion is illegal or unavailable, including stories of women who injured themselves when they tried to terminate their own pregnancies and children who were abused because they were unwanted."

Another clip "includes footage of protesters, as well as news coverage of a hearing in the Nebraska State Legislature in which abortion opponents make reference to the idea that a fetus feels pain." The clip's description fails to note that it is a scientifically proven fact that unborn children can feel pain.

The documentary is set to air on PBS at 10 p.m. Eastern on Labor Day.

Kirsten Andersen contributed to this article.

Advertisement
Featured Image
Pete Baklinski Pete Baklinski Follow Pete

,

He defended ‘real’ marriage, and then was beheaded for it

Pete Baklinski Pete Baklinski Follow Pete
By Pete Baklinski

A Christian man was executed during the night by a high-profile ruler after making an uncompromising defense of real marriage.

The Christian, who was renowned for his holiness, had told the ruler in public that his relationship with his partner was “against the law” of God. The Christian’s words enraged the ruler’s partner who successfully plotted to have him permanently silenced.

John the Baptist was first imprisoned before he was beheaded. The Catholic Church honors him today, August 29, as a martyr and saint.

While John’s death happened a little less than 2,000 years ago, his heroic stance for real marriage is more pertinent today than ever before.

According to the Gospel of Mark, the ruler Herod had ‘married’ his brother’s wife Herodias. When John told Herod with complete frankness, “It is against the law for you to have your brother’s wife,” Herodias became “furious” with him to the point of wanting him killed for his intolerance, bullying, and hate-speech.

Herodias found her opportunity to silence John by having her daughter please Herod during a dance at a party. Herod offered the girl anything she wanted. The daughter turned to her mother for advice, and Herodias said to ask for John’s head on a platter.

Those who fight for real marriage today can learn three important lessons from John’s example.

  1. Those proudly living in ungodly and unnatural relationships — often referred to in today’s sociopolitical sphere as ‘marriage’ — will despise those who tell them what they are doing is wrong. Real marriage defenders must expect opposition to their message from the highest levels.
  2. Despite facing opposition, John was not afraid to defend God’s plan for marriage in the public square, even holding a secular ruler accountable to this plan. John, following the third book of the Hebrew Bible (Leviticus 20:21), held that a man marrying the wife of his brother was an act of “impurity” and therefore abhorrent to God. Real marriage defenders must boldly proclaim today that God is the author of marriage, an institution he created to be a life-long union between one man and one woman from which children arise and in which they are best nurtured. Marriage can be nothing more, nothing less.
  3. John did not compromise on the truth of marriage as revealed by God, even to the point of suffering imprisonment and death for his unpopular position. Real marriage defenders must never compromise on the truth of marriage, even if the government, corporate North America, and the entire secular education system says otherwise. They must learn to recognize the new “Herodias” of today who despises those raising a voice against her lifestyle. They must stand their ground no matter what may come, no matter what the cost.

John the Baptist was not intolerant or a bigot, he simply lived the word of God without compromise, speaking the word of truth when it was needed, knowing that God’s way is always the best way. Were John alive today, he would be at the forefront of the grassroots movement opposing the social and political agenda to remake marriage in the image of man.

Click "like" if you want to defend true marriage.

If he were alive today he might speak simple but eloquent words such as, “It is against God’s law for two men or two women to be together as a husband and wife in marriage. Marriage can only be between a man and a woman.” 

He would most likely be hated. He would be ridiculed. He would surely have the human rights tribunals throwing the book at him. But he would be speaking the truth and have God as his ally. 

The time may not be far off when those who defend real marriage, like John, will be presented with the choice of following Caesar or making the ultimate sacrifice. May God grant his faithful the grace to persevere in whatever might come. St. John the Baptist, pray for us!

Share this article

Advertisement
Featured Image
The Wunderlich family Mike Donnelly / Home School Legal Defence Association
Thaddeus Baklinski Thaddeus Baklinski Follow Thaddeus

,

German homeschoolers regain custody of children, vow to stay and fight for freedom

Thaddeus Baklinski Thaddeus Baklinski Follow Thaddeus
By Thaddeus Baklinski

One year to the day since a team of 20 social workers, police officers, and special agents stormed a homeschooling family’s residence near Darmstadt, Germany, and forcibly removed all four of the family’s children, aged 7 to 14, a state appeals court has returned custody of the children to their parents.

The reason given for the removal was that parents Dirk and Petra Wunderlich continued to homeschool their children in defiance of a German ban on home education.

The children were returned three weeks after being taken, following an international outcry spearheaded by the Home School Legal Defense Association.

However, a lower court imposed the condition on the parents that their children were required to attend state schools in order for them to be released, and took legal custody of the children in order to prevent the family from leaving the country.

In a decision that was still highly critical of the parents and of homeschooling, the appeals court decided that the action of the lower court in putting the children in the custody of the state was “disproportional” and ordered complete custody returned to the parents, according to a statement by the HSLDA.

The Wunderlichs, who began homeschooling again when the court signaled it would rule this way, said they were very pleased with the result, but noted that the court’s harsh words about homeschooling indicated that their battle was far from over.

“We have won custody and we are glad about that,” Dirk said.

“The court said that taking our children away was not proportionate—only because the authorities should apply very high fines and criminal prosecution instead. But this decision upholds the absurd idea that homeschooling is child endangerment and an abuse of parental authority.”

The Wunderlichs are now free to emigrate to another country where homeschooling is legal, if they choose, but they said they intend to remain in Germany and work for educational freedom.

“While we no longer fear that our children will be taken away as long as we are living in Hessen, it can still happen to other people in Germany,” Dirk said. “Now we fear crushing fines up to $75,000 and jail. This should not be tolerated in a civilized country.”

Petra Wunderlich said, "We could not do this without the help of HSLDA,” but cautioned that, “No family can fight the powerful German state—it is too much, too expensive."

"If it were not for HSLDA and their support, I am afraid our children would still be in state custody. We are so grateful and thank all homeschoolers who have helped us by helping HSLDA.”

HSLDA’s Director for Global Outreach, Michael Donnelly, said he welcomed the ruling but was concerned about the court’s troubling language.

“We welcome this ruling that overturns what was an outrageous abuse of judicial power,” he said.

“The lower court decision to take away legal custody of the children essentially imprisoned the Wunderlich family in Germany. But this decision does not go far enough. The court has only grudgingly given back custody and has further signaled to local authorities that they should still go after the Wunderlichs with criminal charges or fines.”

Donnelly pointed out that such behavior in a democratic country is problematic.

“Imprisonment and fines for homeschooling are outside the bounds of what free societies that respect fundamental human rights should tolerate,” he explained.

“Freedom and fundamental human rights norms demand respect for parental decision making in education. Germany’s state and national policies that permit banning home education must be changed.

"Such policies from a leading European democracy not only threaten the rights of tens of thousands of German families but establish a dangerous example that other countries may be tempted to follow,” Donnelly warned.

HSLDA Chairman Michael Farris said that acting on behalf of the Wunderlichs was an important stand for freedom.

“The Wunderlichs are a good and decent family whose basic human rights were violated and are still threatened,” Farris said.

“Their fight is our fight," Farris stressed, "and we will continue to support those who stand against German policy banning homeschooling that violates international legal norms. Free people cannot tolerate such oppression and we will do whatever we can to fight for families like the Wunderlichs both here in the United States and abroad. We must stand up to this kind of persecution where it occurs or we risk seeing own freedom weakened.”

Visit the HSLDA website dedicated to helping the Wunderlich family and other German homeschoolers here.

Contact the German embassy in the U.S. here.

Contact the German embassy in Canada here.

Advertisement

Customize your experience.

Login with Facebook