New production company aims to bring culture of life to the music video genre
ROME, May 2, 2012 (LifeSiteNews.com) - An international team of professionals who are passionate about music and motivated by a desire to promote the culture of life have successfully launched a new music video production initiative that will offer a positive message of faith, joy and hope to youth, by producing videos to entertain and inspire the next generations.
In an interview with LifeSiteNews, video production director and Music Visions founder Manuel de Teffé explained the inspiration behind the initiative.
“We chose this field because music video is by far the most popular content on the Internet. Of YouTube’s global top 20 most watched content of all time, in all categories, 16 are music videos. We are talking about more than four billion viewers,” de Teffé said.
“The social impact of music video via YouTube and other channels is undeniable and yet sadly today’s music video culture no longer respects the dignity of the human person,” de Teffé observed.
“Hundreds of millions of young people spend the most formative years of their lives watching music videos which often promote an openly destructive lifestyle.”
Music Visions’ initiative will also give a springboard to young pro-life artists who are eager to share their message and music but are excluded by the mainstream entertainment industry, which disparages a culture of life message.
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“We know that there many extremely talented artists forgotten by the mainstream simply because of a lack of a well produced music video, so Music Visions would like to change that, to give visibility to these artists trying to make the internet a better place via well crafted music videos,” de Teffé said.
Music Visions marked its official debut with the release of “Beside You,” a music video celebrating the joy of motherhood.
“We feel that the first music video of the series had to celebrate life. Particularly motherhood,” de Teffé told LifeSiteNews.
“We wanted to hint at a universal story: when a baby is not expected the news generates a sense of amazement ... if the baby arrives out of wedlock the surprise is double and strange thoughts occur. Some men flee and some women get desperate.
“What is more, society does not help at all. It’s a battle between good and evil. Well, in this video we simply wanted to portray this battle allowing the good to win. The storyline is pretty basic, with some twists.”
Filmed in Rome, and written and performed by Mario Maneri, “Beside You” is directed by Manuel de Teffé and features Giulia Perelli and Gian Marco Tavani. Watch it here.
De Teffé gave LifeSiteNews a peek at videos currently in production, that include “Brand New Day” featuring English singer Roseanna, that deals with a teenager who, when her teenage love story falls apart, feels the need to go back to her family and start a brand new day: a feminine version of the “Prodigal son.”
“God’s plan” by Irish singer Derek Ryan, is a beautiful ballad on marriage according to God’s plan.
“We also made a contemporary version of the super classic ‘Amazing grace,’ sung by American recording artist Angelina,” de Teffé says. This video is set in the boxing world with a prizefighter as the protagonist..
Asked about criticisms of Music Visions’ work promoting the culture of life from those within the entertainment industry, de Teffé said the group not only welcomes criticisms but sees them as a “providential measure.”
“I need criticisms,” de Teffé remarked. “And I’m not being ironic whatsoever. I have come to the conclusion that criticisms are really a providential measure.
“So, even if we produce a masterpiece, there will be always a part of our audience unable to appreciate it. And guess what, it’s ok ... if everyone liked the outcome of every action of ours ... in the long run we would develop an unbearable kind of pride, we would feel like gods. So, I healthily welcome criticisms and I do listen to them.”
De Teffé said that Music Visions is looking for talented artists with as yet unreleased songs, for sponsors who understand the importance of this cultural challenge, and for broadcasters interested in taking a chance on something bold and new.
“We are receiving many songs from international artists and now we have to study our next moves,” de Teffé explained.
“So we still keep inviting artists to get in touch with Music Visions and send us songs. But they must have patience, it’s a new project and it needs sponsorship.”
“These organizations saw in the project the potential to present the Culture of Life through the new communications channels in which young people today find their values,” de Teffé pointed out.
“As a father of one daughter,” de Teffé concluded, “I just feel the need to participate in the creation of an environment where my children can have the alternative to watch and enjoy music videos with normal artists and real stories of joy, hope and faith.
“It’s as simple as that.”
Watch Music Visions’ premier music video “Beside You” here.
For more information visit Music Visions’ website.