TORONTO, December 13, 2012, (LifeSiteNews.com) - The womb is the most dangerous place to be a Canadian child, says a billboard put up at one of Toronto’s busiest intersections by Niagara Region Right To Life.

The idea for the billboard was thought up by youth who want to remind the public that Canada is one of the only countries in the world with no laws or regulations on abortion whatsoever.

Alissa Golob, head of Campaign Life Coalition Youth said her group was inspired to urge Niagara Region Right to Life to use a picture of a young girl with Asian features on its annual Christmas billboard by a similar campaign in the U.S. targeting black and Hispanic babies.

“We saw how much controversy the campaigns in the States caused and how effective they were,” Alissa told LifeSiteNews.com.  She said the youth felt that the current billboard and text near Dundas Square would likely generate a lot of discussion about abortion.

The billboard prominently displays phone numbers to the Niagara Region Right To Life crisis pregnancy center.

Showing a picture of a baby girl on the billboard is particularly relevant, given the motion filed by British Columbia Tory MP Mark Warawa calling on the federal government to condemn discrimination against females occurring through sex-selective abortion.

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Warawa’s motion came in the wake of a January report in the Canadian Medical Association Journal calling for measures to combat the deadly practice of sex selection in Canada’s Asian immigrant population.

“Some readers might be skeptical about whether female feticide is in fact taking place in Canada and the United States,” wrote then-editor Dr. Rajendra Kale. “Research in Canada has found the strongest evidence of sex selection at higher parities if previous children were girls among Asians — that is people from India, China, Korea, Vietnam, and [the] Philippines.”

Furthermore, a CBC sting investigation in June found that almost three quarters of the 22 “entertainment ultrasound” businesses they visited in Canadian cities were willing to do a scan solely to determine the sex of an unborn child, some as early as 14 weeks gestation.

“You basically proved that it is happening here,” Dr. Verjinder Ubhi, who practices medicine in Brampton, Ontario, told the CBC. “We had suspicion but no evidence.”

“We hope that the billboard will generate discussion not only about abortion in Canada, but about the gendercide of girls that is happening here right now,” Alissa said.

Alissa said the Dundas Square location of the billboard has been used by Niagara Region Right To Life for previous pro-life campaigns. because “it’s the best location in Toronto. Tens of thousands of people are going to see it on a regular basis.”

Last year, the site was used to display a billboard depicting a tin soldier with a tear in his eye, and the caption, “Some Toys Will Have Fewer Children to Play With this Year - Some 100,000 aborted children fewer.”

Bill Mullally, president Niagara Region Right To Life, said this year’s billboard seeks to bring people’s attention to abortion in Canada, but also to help people understand that, from a worldwide perspective, unborn girls are at much higher risk of dying by abortion than are boys.

“The CLC Youth came up with what we think is a strong but poignant message that a baby girl is far more likely to have her life snuffed out just because she is a girl. We want to change that,” Mullally concluded.