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State Senator Wendy Davis' outspoken support for late-term abortion made her a national figure, but it may have so turned off Hispanic voters that it could cost her, and her party, the votes of a Democratic-stronghold.

According to The Texas Tribune, Davis has a tremendous advantage in the Rio Grande Valley, a strongly Hispanic part of the state. Hidalgo County has not elected a Republican to a countywide post in “the modern era,” the paper noted.

But her Republican challenger, Attorney General Greg Abbott, is looking to change that, targeting the area and the Hispanic vote with a new ad campaign.

According to U.S. Rep. Henry Cuellar, D-TX, pro-life Democrats will find it more difficult to vote for Davis because of her abortion position. And the region, which is very Catholic, tends to send pro-life Democrats to the polls.

Even as Davis faces risks among Hispanic Catholics, Abbott is making a major push to the minority population, which is expected to become a plurality of the state's population by 2020. Abbott has launched ads in Spanish, and spoken about how his wife will be the first Hispanic First Lady of Texas. He has also brought volunteers in for a ground campaign in the Rio Grande Valley, reminiscent of the 1998 George W. Bush gubernatorial campaign.

Bush was considered a popular Republican among Hispanics, winning 44 percent of the Hispanic vote in his 2004 president re-election campaign. While Abbott has a 12 to 13-point advantage in many polls over Davis, and an enormous financial advantage, his efforts are seen as looking to the GOP's future in Texas.

Davis, meanwhile, has struggled with all voting blocs. She is losing to opponent Texas Attorney General Greg Abbott by 12 to 13 points — including women, according to an April 2014 poll. Democrats have largely written off the race, especially with control of the U.S. Senate taking up enormous media and financial resources.

Since her filibuster, Davis has attempted to walk a tightrope on her abortion position in order to win more moderate voters. She has called herself “pro-life” because of her support for certain education policies, and indicated that she supports limitations on abortions done after the first trimester. However, she has also recently published a book describing how she aborted a child in 1997 to prevent the child from “suffering.”

That claim has drawn enormous media coverage for Davis, who was in New York for a book signing, was on the Rachel Maddow show, and generally had her abortion claims widely covered in innumerable national media outlets.

The book has also brought new life to abortion's importance in the gubernatorial race. In the Davis-Abbott debate last week, the first between the candidates, Davis indicated she supported no restrictions on abortion. She was asked “What do you see as fair regulations on abortion?”
Davis responded that she has “always believed that women should be able to make this most personal and difficult of decisions themselves, guided by their faith and their family and with their doctor.”
“I stood on the Senate floor for 13 hours to ensure that this most private of decisions could be made by women,” Davis said, before attacking Abbott for, among other things, allegedly opposing abortion in cases of “brutal rape” and incest.

At no point did Davis indicate support for any “regulations on abortion.”

In his response, Abbott said that he is “pro-life” and Catholic. He said that “all life is sacred,” and said that “Texas is ensuring that we protect more life and do a better job of protecting the health care of women by providing that women still have five months to make a very difficult decision, but after that time the state has an interest in protecting innocent life.”

When asked by Houston-area TV station KHOU whether he would sign a bill that would ban abortions for reasons of rape and incest, however, Abbott did not answer the question. Instead, he described his support for the lives of the unborn and women, and his support for HB2.

HB2 is the legislation that Davis filibustered last year.

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Abbott faces his own difficulties — he favors border enforcement and has made comments about corruption in the Rio Grande Valley. University of Texas-Pan American political scientist Jerry Polinard told the Tribune that he expects Davis to pull at least 55 percent of Democratic voters in Hidalgo, Texas – simply because “this is the bluest part of a red state.”