Analysis
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(LifeSiteNews) – A funny thing happened this week as the nation braced itself for the onslaught of bright rainbow corporate logos “celebrating” LGBT “pride month” taking over social media: Almost none have appeared. 

Whereas, just a few years ago, nearly every corporate giant, major league sports team, and U.S. government agency couldn’t wait to trade out their corporate logos for brightly colored rainbow ones at the stroke of midnight on June 1, only a handful have done so this year.

The honoring of so-called “pride month” is a much bigger deal – and much riskier – than it once was, mainly because the intent behind it and its ghastly fruits have come into sharper focus. 

“Ten years post-Obergefell, many are realizing this wasn’t about lifestyle tolerance. It was about ideological dominance,” Katy Faust, founder of Them Before Us, who is leading the charge to overturn Obergefell, observed last June.

But the darkness underlying “pride month” runs far deeper than that, perhaps most evident in the ways that LGBTQ “pride” has served to prey upon children, grooming them via school curricula, pornographic homosexual school library books, and grotesque “drag queen story hours.” Worse: in an appalling number of cases, children who have been swept up in the contagion of transgenderism have had their bodies permanently, catastrophically mutilated.  

Plenty of damage has been done, some of it irreversible.

Corporations continuing to grandstand their support for “pride month” are simultaneously signaling a clear, unambiguous message: They support the grooming of children and the mutilation of their bodies. It’s a form of collusion with the demonic world.

“For the last 10 years, the rainbow train felt unstoppable. ‘You’re on the wrong side of history,’ we’ve been repeatedly scolded,” wrote Faust. “But we were never on the wrong side of history. We were on the wrong side of the narrative. The true arc of history bends not toward affirmation, but toward biological, and thus biblical, truth. And truth, especially the kind that costs us something, is exactly what will set this generation free.”

“History strongly suggests that periods of toleration of gay men and lesbians can swiftly end if the public senses an overreach,” stated homosexual commentator Andrew Sullivan in a New York Times commentary. “That may be where we now are.”

What X can tell us

If X is any indication, the tide seems to be turning.

LifeSiteNews spent hours sifting through corporate accounts on X.

Only three corporations – pharmaceutical giants Merck and Novartis and restaurant chain TGI Fridays – rainbowed their social media corporate avatars.

Thanks to the Trump administration, none of the branches of the U.S. military – the Air Force, Army, Coast Guard, Marines, Navy, or Space Force – created “pride” logos this year. Nor did the CIA or FBI. All had surrendered to LGBT forces during the Biden administration. 

In previous years, scores of high-profile corporations – including American Airlines, Arby’s, Bank of America, BMW, British Airways, Cisco, Coca-Cola, Hewlett Packard, IBM, KFC, KLM, Lufthansa, Papa John’s, Paramount, Pizza Hut, Taco Bell, VOGUE, and Wendy’s – pandered to the LGBT world with their garish rainbow logos, but not this year. 

Not a single U.S.-based airline has altered its X logo, while at least three European air carriers – Austrian Airlines, Iberia, and Virgin Atlantic – continue to kowtow to LGBTQ forces.

MLB, NFL, NHL, and NBA: Proudly woker than most on X 

Shockingly, men’s professional sports leagues continue to be more likely than other high-profile businesses to either display “pride” logos or to post celebratory “pride month” messages on X.

Of the 30 Major League Baseball (MLB) teams, only three (10 percent) – the New York Mets, San Francisco Giants, and Washington Nationals – deformed their team’s avatars. That’s a sharp drop from 2023 when seven teams (23 percent) did so. 

Another 17 teams chose to issue “pride month” messages:

Ten MLB teams have chosen to ignore “pride month” on X:

  • Atlanta Braves
  • Chicago Cubs
  • Cincinnati Reds
  • Houston Astros
  • L.A. Angels
  • Miami Marlins
  • Milwaukee Brewers
  • San Diego Padres
  • Tampa Bay Rays
  • Texas Rangers 

Of the 32 National Football League (NFL) teams, just three (about nine percent, slightly better than MLB) – the Detroit Lions, Los Angeles Chargers, and Minnesota Vikings, changed their logos. This represents a huge drop from 2023, when nine teams (28 percent) did so.

Eighteen (18) NFL teams chose to issue “pride month” messages:

NFL teams that have offered congratulatory “pride month” messages:

  • Cincinnati Bengals
  • Cleveland Browns
  • Dallas Cowboys
  • Kansas City Chiefs
  • Las Vegas Raiders
  • Los Angeles Rams
  • New England Patriots
  • New Orleans Saints
  • New York Jets
  • Pittsburgh Steelers
  • Tennessee Titans

Of the 32 National Hockey League (NHL) teams, only two (about seven percent) – the New Jersey Devils and the Ottawa Senators – changed their team’s avatars. That’s a giant drop from 2023 when 11 teams (34 percent) did so. 

Another 15 teams chose to issue “pride month” messages:

NHL teams that have ignored “pride month” on X:

  • Anaheim Ducks
  • Buffalo Sabres
  • Calgary Flames
  • Carolina Hurricanes
  • Chicago Blackhawks
  • Columbus Blue Jackets
  • Dallas Stars
  • Detroit Red Wings
  • Montreal Canadiens
  • New York Islanders
  • New York Rangers
  • St. Louis Blues
  • Toronto Maple Leafs
  • Utah Mammoth
  • Vegas Golden Knights

The National Basketball Association (NBA) has the best record, with no clubs altering their team avatars on X, a drastic drop from 2023, when three out of 30 teams (10 percent) added “pride” colors to their online logo.  

Fourteen NBA teams issued positive “pride month” messages:

NBA teams eschewing honoring “pride” on X:

  • Chicago Bulls
  • Detroit Pistons
  • Houston Rockets
  • Los Angeles Lakers
  • Memphis Grizzlies
  • Miami Heat
  • New Orleans Pelicans
  • New York Knicks
  • Orlando Magic
  • Philadelphia 76ers
  • Phoenix Suns
  • Portland Trail Blazers
  • Sacramento Kings
  • San Antonio Spurs
  • Toronto Raptors
  • Utah Jazz

Of these four professional leagues, the MLB and NBA have offered “pride” messages; The NFL and NHL have abstained. 

Beginning three years ago, there was a notable shift in corporate “pride month” groveling as corporate America watched the severe beating that Bud Light, Target, and the LA Dodgers took in the public square – and in their pocketbooks.

But now something different is occurring. The flamboyant mask worn by “pride” is falling to the ground, and its true face, which looks remarkably like Satan’s, is becoming more and more visible, as is his quest to entrap and ensnare children.

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