Analysis

Top UK chain Costa Coffee facing extreme backlash over ad glorifying gender mutilation

'Costa presumably thinks it’s being ‘inclusive’ with this messaging; in fact it’s helping to fuel a social contagion and medical scandal masquerading as a social-justice movement,' human rights adviser Helen Joyce told the Telegraph.
Featured Image
Costa Coffee advertisement depicting a gender-confused woman who had her breasts surgically removedTwitter

Frank
Wright
Frank Wright
Comments 
5

(LifeSiteNews) — Costa Coffee, the U.K.’s biggest and fastest growing coffee chain, is facing a boycott following the appearance of a shocking image of mutilation on one of its branded vehicles.

The image, which features a pouting cartoon figure sporting double mastectomy scars, has sparked outrage online. Angry users of social media have joined health advisers and therapists to denounce the “glorification of self harm” which began to circulate online on July 31.

According to the Daily Mail, the image is taken from a mural designed for the Brighton “Pride” festival, a spectacle celebrating disordered lifestyles based on extreme sexual perversions.

Responses on social media ranged from disgust at the promotion of mental illness-based mutilation, to outrage from female cancer sufferers compelled to remove their own breasts by disease.

Social contagion

Reacting to the new advertisement, human rights adviser Helen Joyce told the Daily Telegraph “It’s disgustingly irresponsible of Costa to suggest-sell – even glorify – mental distress, bodily dissociation and self-harm among teenage girls.”

“Costa presumably thinks it’s being ‘inclusive’ with this messaging; in fact it’s helping to fuel a social contagion and medical scandal masquerading as a social-justice movement,” she added.

The notion of social contagion is at once admitted by trans activists – and denounced by them. It is a term which shows how the mind virus which leads to children thinking they are “trans” is transmitted.

According to one prominent “trans” activist in the U.K., social contagion is the means of reproduction for the transgender cult. This evil cult, which destroys lives and is at times openly Satanic, is marketing itself to children through targeted advertising exactly like that of Costa Coffee and the ill-fated American beer brand Bud Light.

This man, who calls himself “Ruth” Pearce, gave what might be the definitive address on how the openly satanic “trans” tendency is spread.

The video above discusses exactly how the “trans” community recruits vulnerable and impressionable children, whilst denying it does so. Pearce himself says that it is “transphobic” to suggest this is happening – because it is true.

“I’ve been thinking a lot about social contagion because it’s the language of the anti-trans movement. But… the exact thing they’re describing is the exact means by which we reproduce ourselves,” admits the activist.

He is saying that the display of “trans” people, imagery and its celebration is the means by which he can “socially reproduce” his own Satanic psycho-sexualism.

“…social contagion is the means by which trans people engage in a form of social reproduction,” he adds.

It is his work which has led the U.K.’s National Health Service (NHS) to adopt “trans” terms which erase womanhood, such as “chestfeeding” and “chestmilk,” and advising maternity hospitals against using the word “woman.”

His influence is likely to have helped normalize – in corporate circles, at least – the use of damaging imagery, which his work has coded as both positive and inclusive.

On some occasions, Pearce has not even bothered to hide the satanic origins of his ideology, donning a shirt with a demonic symbol and the text: “Reject the order of creation. Revel in the annihilation of Mans as the image of God. Destroy. plot designs of death. Disfigure the face of Man and Woman.”

With Costa Coffee having a social media avatar celebrating the Rainbow Agenda, the move is unsurprising coming from a chain concerned with projecting a “right-on” image.

Costa Coffee social media avatar

The move has been tremendously misjudged, however, with calls growing for a boycott of the company and its coffee.

Forty years in the making

Costa first opened a shop in 1981, having been roasting coffee in London, U.K. since the 1970s. The company has seen steady and sometimes exponential growth in the last four decades, becoming a high street feature and a common sight at roadside services.

Yet this is a legacy which is now endangered by the kind of thoughtless – and utterly amoral – move which saw Bud Light’s sales fall disastrously.

London Evening Standard’s August 1 headline

Noted anti-lockdown spokesman and political maverick Laurence Fox spoke out in favor of a boycott, against the company promoting the “mutilation of young girls.”

Twitter user James Esses noted that the artist responsible for the mural has regrettably authored a children’s book, which naturally echoes an obsession with the promotion of sexualized self-harm as a positive life choice.

Meanwhile, on GB news, U.K. commentator Kelly-Ann Keen protested that the display of double mastectomy scars in this manner trivialized the experience of women who had suffered this procedure due to breast cancer.

The backlash is one which crosses party and political lines, uniting conservative and feminist voices with those of many ordinary people scandalized by the cartoonish promotion of irreversible self harm.

An initial response from the company has aged as well as its once popular product.

The mural, in its entirety, showcases and celebrates inclusivity…to encourage people to feel welcomed, free and unashamedly proud to be themselves

The former customers of Costa look to be discovering a freedom all of their own – from the toxic propaganda of a cult of child sexual mutilation.

5 Comments

    Loading...