(LifeSiteNews) — History will show that meal kit delivery company, Hello Fresh, just established a new low in the annals of corporate social media and marketing misjudgment after posting an ad aimed at helping homosexuals “prep” for sodomy.
The company’s woke marketing/social media team has just surpassed Bud Light in attempted corporate suicide.
In 2023, the Anheuser-Busch beer brand faced massive pushback over its decision to spotlight divisive transgender-identifying TikTok influencer Dylan Mulvaney. The result? Immediate calls for a boycott that quickly led to a precipitous drop in sales and market valuation for the company.
Fast forward to today: Hello Fresh clearly learned nothing from Bud Light’s disastrous marketing error. Many are now calling for a similar massive boycott of Hello Fresh.
In a thinly veiled Instagram message issued on Friday, Hello Fresh wrote, “We know eating isn’t always a top priority this month. We respect that. But for those of you who are … prepping … we have an extensive lineup of high-fiber recipes available. Happy Pride.”
Doing his best to interpret the meaning of the message for those outside the homosexual world, podcast host Michael Knowles chose his words carefully, explaining that the high-fiber diet is meant to prepare for “really deviant aberrant actions.”
“I think they’ve gone too far,” Knowles said of Hello Fresh. “I think they’ve jumped the shark.”
“Ready for one of the most disturbing marketing campaigns you’ve ever seen?” corporate watchdog activist Robby Starbuck asked on X. “Hello Fresh wants you to know that they have food for you to prepare your colon for receiving anal sex during Pride Month.”
“Yes, this is real,” Starbuck said. “No sane person should use this insane company.”
“If Hello Fresh wanted to alienate a good amount of their potential customer base they did so right there,” Paul A. Szpula wrote. “Whoever is in charge of their social media account needs to be fired.”
“Good grief,” he added.
If Hello Fresh wanted to alienate a good amount of their potential customer base they did so right there.
Whoever is in charge of their social media account needs to be fired.
Good grief.
— Paul A. Szypula 🇺🇸 (@Bubblebathgirl) June 7, 2026
“Hello Fresh deserves to go bankrupt after this stunt. Absolutely revolting and obscene. And the Alphabet Mafia wonders why society is turning against them? Really???” Gays Against Groomers founder Jaimee Mitchell wondered.
“I’m a lesbian and this disgusts me. I can’t imagine how the straights feel,” Mitchell continued. “It’s just too much.”
“The level of brazenness — of vileness and wickedness — here marks a new low, and seems openly to invite the judgment of Heaven,” conservative Christian author Eric Metaxas declared.
The level of brazenness — of vileness and wickedness — here marks a new low, and seems openly to invite the judgement of Heaven. https://t.co/fmsVtiYB1L
— Eric Metaxas (@ericmetaxas) June 8, 2026
“If you wanted to design an advertisement that would make ordinary people roll their eyes and think Pride is ridiculous, or shield their children’s eyes in horror, you would struggle to do better than this,” X user AAE noted.
I agree.
