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Harry's Razors CEO Andy Katz-MayfieldEnd Wokeness / Twitter

Editor’s note: The following article contains a video of a topless woman with her breasts removed. Viewer discretion is advised. 

(LifeSiteNews) — There’s always something morbidly fascinating about watching people who are apparently completely healthy and sane succumb entirely to what Bill Maher calls the woke mind virus.

This viral video is a good example of that: 

Most of us only heard about the American company Harry’s Razors when they pulled their advertising from The Daily Wire and Jeremy Boering, the Daily Wire’s co-CEO, decided to launch a competing outfit, Jeremy’s Razors. Competition, as it turns out, hasn’t dented the company’s commitment to alienating vast swathes of the purchasing population.  

CEO Andy Katz-Mayfield bragged about the parental leave policy offered by Harry’s Razors, and astute viewers noted that he never mentioned either mothers or fathers. “[The policy] treats birthing and non-birthing parents equally,” he boasted. “We also, as a company, have always tried to be sort of socially minded and not just be about bottom-line profits.” Katz-Mayfield received enthusiastic applause while co-founder Jeff Raider listens along with apparent approval.  

For those of you who aren’t keeping up, a “birthing parent” refers to a mother, but because there are now women who identify as men but are still capable of giving birth, “socially minded” victims of the woke mind virus have had to find new phraseology. Similarly, “non-birthing parent” refers to fathers, but because there are men who identify as women but cannot get pregnant or give birth, these men are referred to as “non-birthing parents.” In summary, the gender confusion of people who identify as transgender has, for folks like Katz-Mayfield and his colleagues at Harry’s Razors, eliminated terms like “mother” and “father.” 

In response, conservatives have been calling for a boycott of Harry’s (“the Bud Light treatment”) — as The Blaze pointed out, The Daily Wire’s 2021 creation of Jeremy’s Razors “has not affected the revenue at Harry’s much. In 2022, Harry’s reportedly raked in nearly $240 million, more than double the annual revenue for all of The Daily Wire.” But The Daily Wire’s campaign against Harry’s did likely draw negative conservative attention to the company, and the razor company is leaning into their woke reputation. In June, Harry’s put out an ad featuring a woman who had undergone a double mastectomy and taken testosterone in order to “pass” as a man. “Celebrating my first Pride with facial hair!” the ad read. 

In other words, Harry’s Razors is so certain that conservatives don’t care for their products that it’s willing to market to women who identify as men and use cross-sex hormones to grow beards. Thus, the “Bud Light treatment” (a phrase that would have meant something very differently say, six months ago) might not be as effective — Bud Light’s mistake was failing to recognize that their blue-collar consumer base might not be particularly interested in social issues but were even more disinterested in being force-fed transgender ideology or talked down to by their favorite beer company. Bud Light was uniquely vulnerable — as was Target — in a way that Harry’s Razors probably isn’t. 

That said, I do think that conservatives and Christians should, to the extent that it is possible, attempt to be far more conscious about the products that they purchase in order to vote with their wallets and both punish companies (even if it is merely a moral gesture) that show contempt for their values and reward companies that decline to overtly participate in the sexual revolution. Some of these companies are simply assuming you aren’t paying attention and that you’ll buy their stuff anyway. We should prove them wrong. I don’t want my money going to people who hate me.  

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Jonathon Van Maren is a public speaker, writer, and pro-life activist. His commentary has been translated into more than eight languages and published widely online as well as print newspapers such as the Jewish Independent, the National Post, the Hamilton Spectator and others. He has received an award for combating anti-Semitism in print from the Jewish organization B’nai Brith. His commentary has been featured on CTV Primetime, Global News, EWTN, and the CBC as well as dozens of radio stations and news outlets in Canada and the United States.

He speaks on a wide variety of cultural topics across North America at universities, high schools, churches, and other functions. Some of these topics include abortion, pornography, the Sexual Revolution, and euthanasia. Jonathon holds a Bachelor of Arts Degree in history from Simon Fraser University, and is the communications director for the Canadian Centre for Bio-Ethical Reform.

Jonathon’s first book, The Culture War, was released in 2016.