(LifeSiteNews) — One of the biggest names in the online media world – the man who manages the Sidemen, a YouTube collective with more than 23 billion views – has come out as a traditional Catholic.
Not as “spiritual but not religious,” and not as a casual, cultural Catholic like some celebrities and politicians in the media space. No, he’s explicitly, openly and with conviction staked himself out as a traditional Catholic. And from the way he talks, you know he knows what he’s talking about.
Jordan Schwarzenberger, age 28, the manager and co-founder of Arcade Media, has recently started speaking openly about the Faith. He’s been laying it all out — from original sin to Vatican II.
Today we’ll look at who he is, what he said, and why this moment matters — not just for the Church, but for the whole online world that shapes our culture today.
Who are the Sidemen, and who is Jordan Schwarzenberger?
To understand the significance of this story, we need to know who Jordan Schwarzenberger is and who the Sidemen are. The Sidemen are a wildly popular British YouTube group – essentially a superstar collective of internet personalities (including famous YouTuber KSI and his friends) known for comedy skits, challenges, and gaming videos. If you’ve been on YouTube, you’ve seen adverts for videos by Mr. Beast – it’s the same sort of vibe.
Across their various channels they have millions of subscribers and even more views globally. In the UK and beyond, the Sidemen are household names for many young people – their influence on internet culture is hard to overstate.
Jordan Schwarzenberger is the man behind the curtain helping run this empire. He co-founded Arcade Media and began managing the Sidemen’s brand and business. Despite being only 28, he’s already a Forbes “30 Under 30” entrepreneur and even serves as an advisor on the British government’s Small Business Council at 10 Downing Street.
Before Arcade, Jordan cut his teeth in digital media as a creative at – get this – Vice and LADbible, not exactly bastions of Catholic virtue, and as a talent manager at YMU. In other words, he’s been deeply immersed in the secular media world for years.
In short, he’s a high-achieving young executive in mainstream entertainment, managing some of the biggest online stars of our time.
It’s precisely because of Jordan’s prominence in the digital entertainment space that his recent public embrace of traditional Catholicism is making waves.
This isn’t some guy starting a Catholic YouTube channel and generating an audience. It’s the manager of one of the world’s biggest YouTube groups, a well-connected media insider, suddenly proclaiming deep, orthodox, counter-revolutionary Catholic beliefs. It’s on a whole other level.
So how did this all come about?
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