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Demi LovatoJamie McCarthy / Getty Images for Elton John AIDS Foundation

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(LifeSiteNews) – Last year, I wrote in this space about pop star Demi Lovato’s decision to announce that she was “gender-fluid” and adopt “they/them” pronouns. I noted that it is tempting to write off these stupid little culture stories as mildly pathetic attempts by celebrities to break through the noise and tap into the current cultural capital of the LGBT movement. Why should we care? The answer, of course, is that these stories serve to normalize an increasingly compulsory regime in which we will all be made to care – even those of us who intentionally live our lives oblivious to the soap opera of the celebrity reality show.

The response to Lovato’s latest announcement – that after a fluid year or so, she will be retiring the gimmick and returning to her she/her pronouns – has been predictable. Conservative commentators at The Daily Wire and elsewhere have responded with great guffaws, and this reaction is appropriate. The entire thing is obviously ridiculous. But the media reaction is indicative, and we should take note of it. Outlet after outlet warned people that this is not ridiculous; that we should take it very seriously; and even that Lovato wasn’t actually abandoning the they/them pronouns – she was simply adding the she/her pronouns. Some journalists made an ostentatious show of using they/them in their articles.

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Massive global corporations have belittled and insulted Christianity for greed and public approval for decades — but Adidas has taken “woke” corporate attacks too far with a brand-new bikini line that sexualizes God the Father, Son, and Holy Spirit. 

Even worse, Adidas has sexually exploited a young 21-year-old social media star in order to push its blasphemous new bikini line. In a fortunate development, the young girl realized what she had done after an influx of internet outcry, and immediately deleted the post. 

But Adidas has remained unwavering in its sex-obsessed campaign to sell blasphemous bikinis while insulting Christinaity by keeping the bikini online — WHICH IS WHY WE NEED YOU TO BOYCOTT ADIDAS PRODUCTS IF THEY DO NOT PULL THEIR BLASPHEMOUS CAMPAIGN IMMEDIATELY!



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Adidas has made a mockery of Christianity, thinking that the Christian faith can be insulted, twisted, and sold for the changing fashions of this world. 

We need YOU to condemn Adidas’ new campaign. Defend Christianity against the sexualization of what should be holy and sacred.

Without your voice, our culture will continue plunging into darkness with outrageous disrespect in cases exactly like Adidas. “Woke” corporations will continue insulting your deeply held beliefs — continuing to attack the very same beliefs which you have instilled into your children and family.  

Do not let them make a mockery of your deeply held Christian values! Speak out now and demand better from Adidas! 

SEND A MESSAGE TODAY: We can win the fight for Christianity by joining forces from coast-to-coast and sending powerful messages like this one to massive corporations. They need our approval to sell their products — and we will not approve of blasphemy!

Thank you

P.S. — Nike sparked national outcry with blasphemous shoes just a few months ago, demonstrating that the attack on Christianity will only continue unless we begin speaking up! Now is the chance to push back against an anti-Christian culture, so send a powerful message and demand better from Adidas! 



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It is good to note what the elites take seriously, because it is the sort of thing they will be attempting to force us all to take seriously very shortly. Lovato told one commentator that: “I’m such a fluid person. Recently, I’ve been feeling more feminine, and so I’ve adopted she/her again.” The natural headline for this would be “bored celebrity gets over her flirtation with non-binary pronouns, which aren’t a thing.” But here’s what the Washington Post wants us to take away from this. The article is titled “Demi Lovato’s she/they pronouns can help normalize gender fluidity, advocates say”:

While some outlets’ language suggested Lovato had “gone back” to she/her pronouns, experts say it’s common for trans and nonbinary people to use multiple pronouns, and to interchange pronouns throughout their gender journey.

“Oftentimes, people might cycle through different gender identities, or different language they’re using or different pronouns, and it doesn’t necessarily mean that they’re not their true selves,” said Sabra Katz-Wise, an assistant professor in adolescent/young adult medicine at Boston Children’s Hospital. “It’s just sort of part of this larger gender journey that people are on.”

Indeed, many on social media reinforced that idea and expressed hope that Lovato’s story would help normalize this experience: “This is a reminder that gender and sexuality can be totally fluid and that’s okay!” one user wrote on Twitter. And many criticized the media’s portrayal of the news. “The media’s reaction to Demi Lovato using she/they pronouns is why I wish I’d stuck with they/them,” another user wrote. “The second I switched to he/they everyone stopped using they.”

The Post goes on to quote a number of other young people on how they, too, are following journeys that mimic Lovato’s. Gender is “a social construct” and they “don’t relate to gender binary norms,” which means that switching pronouns on the reg isn’t a mockable attention grab as far as they are concerned, but an important milestone in Lovato’s “journey,” which will presumably continue on the current roller coaster route while the media informs us all to take every new step with the utmost seriousness. In fact, Lovato herself has told the media that she’s on a “forever journey” and that she also identifies as queer and pansexual, because why not?

As far as the Post is concerned, Lovato’s story is all about normalization and mainstreaming gender ideology:

In recent years, other celebrities have come out as nonbinary or transgender. In 2019, singer Sam Smith changed their pronouns to they/them. In 2020, actor Elliot Page came out as transgender and nonbinary. And this year, singer Janelle Monae confirmed she is nonbinary, telling the Los Angeles Times she’ll use both they/them and she/her pronouns.

White is grateful for their stories: “It means a lot for me personally as a transgender and nonbinary person because it helps to normalize conversations about gender and fluidity.”

Williams agrees. “It’s so important for our communities not to just have allies but to see representation,” they said. “If it wasn’t for social media and the change in conversation in popular culture, I may not know these labels existed.”

It is tempting to brush off these stories as ridiculous and inconsequential. They are indeed ridiculous – but I don’t think they are inconsequential. I’m only 34 and I remember when these stories first started surfacing less than a decade ago. We all thought they were impossibly stupid and even a little funny back then. We’re not laughing anymore, are we?

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Jonathon Van Maren is a public speaker, writer, and pro-life activist. His commentary has been translated into more than eight languages and published widely online as well as print newspapers such as the Jewish Independent, the National Post, the Hamilton Spectator and others. He has received an award for combating anti-Semitism in print from the Jewish organization B’nai Brith. His commentary has been featured on CTV Primetime, Global News, EWTN, and the CBC as well as dozens of radio stations and news outlets in Canada and the United States.

He speaks on a wide variety of cultural topics across North America at universities, high schools, churches, and other functions. Some of these topics include abortion, pornography, the Sexual Revolution, and euthanasia. Jonathon holds a Bachelor of Arts Degree in history from Simon Fraser University, and is the communications director for the Canadian Centre for Bio-Ethical Reform.

Jonathon’s first book, The Culture War, was released in 2016.


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