Susanna Rose


'Choose Life': Dry cleaner comes under fire for his pro-life message

Susanna Rose

CINCINNATI, December 14, 2012, (—Paul and Diane Dehler, who have owned and operated Springdale Cleaners since 1969, decided to print the message, “Choose Life” on each of their store hangers, alongside a picture of a baby.  Their small dry cleaning company in Cincinnati, Ohio, has become the subject of national attention after a scathing article recently written by Robin Marty at the pro-abortion website RH Reality Check. 

In an interview with, Paul Dehler said they began placing the message on the hangers five or six years ago, prompted by Paul’s sister, a passionate pro-life advocate and former pregnancy councilor. 

Their decision had been met mostly with acceptance – until the last few days, when discussion of the hangers went viral.

Marty writes, “You would think [pro-lifers] would know well enough to leave one place untouched, though. Wire coat hangers.  You would be wrong.” 

Dehler is aware of the correlation made by critics between coat hangers and abortion but said this had nothing to do with the decision to put the message on their hangers.  The message, which actually appears on a paper attached to each hanger, is used by many dry cleaning companies as a form of advertising. He used it to promote awareness of the unborn. “I think it’s the perfect place to advertise a pro-life message,” he told The Huffington Post.

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Dehler admits he has lost some business from the hangers, “but I’d like to think that I’ve gained more customers with these hangers than I’ve lost.”

Springdale Cleaners has 10 locations in the greater Cincinnati area.

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