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Awesome pro-life ad from major financial corporation attracts over 1.5 million views

Lisa Bourne Lisa Bourne Follow Lisa

DES MOINES, Iowa, April 7, 2017 (LifeSiteNews) – A poignant pro-life message from an unexpected source in a recent television commercial has grabbed some attention.

The one-minute “Graduation” spot from Principal Financial Group shows how an unexpected pregnancy doesn’t have to mean life isn’t worth living. It is moving and effective, and has more than a 1.5 million YouTube views.

The ad chronicles the story of a young couple that meets, start a relationship, become unexpectedly pregnant, and then make life changes to keep their baby. It quite successfully captures the struggles and joys of parenthood and life in 60 seconds.

A key component is the child’s father forgoing school to support the family. The commercial ends with a touching payoff for the viewer.   

“Life doesn't always go according to plan,” Principal’s ad states at the end. “We can help you plan for that.”

Incorporating a pro-life message in its marketing strategy isn’t hurting the global financial investment management company’s stock returns, Media Research Center’s NewsBusters pointed out in a recent article.

MRC links to a NASDAQ report on Des Moines, Iowa-based Principal shares having just under a 60 percent gain in the last year.

This isn’t the first time Principal has employed a pro-life message in its advertising.

Another Principal commercial released last year was titled “Adoption” and took a similar approach. That ad had also topped one million views.



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