June 27, 2013 ( – Readers of the magazine Cosmopolitan are in for a shock this fall when their sex advice columns, trendy fashion spreads, and magical makeover solutions will be crowded out by feature stories promoting ObamaCare.

The Obama administration has recruited the magazine to promote its controversial bill to its 18 million readers via feature stories beginning this fall, as the bill takes effect.

The magazine will continue its coverage of the Affordable Care Act into 2014.


With a readership heavily targeting women between 17 and 38 years of age, Cosmo is an ideal publication for the administration to popularize ObamaCare’s “free” birth control, as well as other aspects of the law dealing with reproduction.

Cosmo’s editor-in-chief, Joanna Coles, explains the introduction of public policy and fiscal impacts of health care decisions to its pages saying, “This stuff is really important. It’s life-changing for a lot of people.”

The content change is not restricted to its glossy pages. Cosmo’s social media outlets will be peppered with the information about the bill as well.

Another hot topic that Coles anticipates covering is the introduction of insurance exchanges and subsidies, which will be made available in October. Financial publications such as Forbes are reporting these exchanges will increase insurance premiums for American consumers. 

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ObamaCare has also been criticized for its Individual mandate, which penalizes those who are not compliant, and for forcing taxpayers to pay for abortions. Many companies across America have already filed lawsuits with the Health and Human Services abortifacient contraception coverage mandate.

The Obama administration has stated it is also trying to get professional athletes to promote ObamaCare, reportedly contacting both the NFL and the NBA.

Several hundred Planned Parenthood clinics are promoting the bill, which is forecast to swell the abortion provider's revenues, as well.


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