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ST. PAUL, Minnesota, June 1, 2016 (LifeSiteNews) – The statewide street-level protest in Minnesota of Target’s dangerous “transgender” bathroom policy is nearing the end of its initial phase, poised now to go on to other U.S. locations.

LifeSiteNews’ #FlushTarget truck finishes visiting all of the retailer’s Minnesota stores today, two weeks after the campaign took to the streets to raise awareness and pressure Target to withdraw the policy that violates privacy rights and puts its customers at risk.

“Today, the #FlushTarget billboard truck will have visited every single Target store in Minnesota,” said Claire Chretien, LifeSiteNews’ national spokeswoman for the #FlushTarget campaign. 

Plans have been in place from the campaign’s outset to keep the #FlushTarget truck on the road after canvassing Target’s home state of Minnesota, and bring the message that men do not belong in women’s restrooms to other states. 

“If we can raise additional funds, the #FlushTarget truck will bring our crucial pro-woman message to Target stores in other states,” Chretien stated.  

Click HERE to donate to the #FlushTarget campaign.

The campaign kicked off May 16, roughly a month after the U.S.’s second largest retailer implemented its new policy allowing people to use the dressing room or bathroom of their self-designated “gender identity.”

Target’s announcement of the “transgender” bathroom policy stated in part, “In our stores, we demonstrate our commitment to an inclusive experience in many ways.”

Based upon the policy, any man at any time and for any reason can decide to use the women’s bathrooms or fitting rooms in Target stores, based on their subjective “gender identity.”

Chretien pointed out how this policy does not make sense.

“Right now, Target allows any man at any time to use the women’s restroom,” she said. “There are common-sense solutions, such as single-stall bathrooms, that can provide safety to both women and those with gender identity issues.”

Target’s move to allow mixed-gender bathrooms gained praise from LGBTQ activists and sparked backlash from family groups and others, who voiced concerns over privacy and safety. Among them was the American Family Association (AFA), which said the policy would allow sexual predators access to victims and called for a boycott Target stores.

LifeSiteNews launched a petition, and a new website for the campaign,, with a comprehensive set of resources to assist in effectively communicating to Target that it’s policy is dangerous to its customers.

An online ad illustrating the dangers of Target’s new mixed-sex bathroom policy that is part of the campaign has garnered more than one million views, and a new television ad will reach hundreds of thousands of Minnesota homes along with parts of western Wisconsin.

The #FlushTarget truck dons a picture of a little girl encountering a man in the restroom, saying, “What about her rights to privacy and protection?” It has traveled to each Target store in the retailer’s home state of Minnesota.

The street-level campaign was necessary, as not one Minnesota billboard company would accept LifeSiteNews’ #FlushTarget advertisement.   

“The #FlushTarget campaign has reached hundreds of thousands of Americans through our billboard truck, online advertising, and powerful TV ad,” said Chretien.

Target has continued to hold it’s ideological line, despite boycotts of its stores and its dropping stock value.

And, even though the #FlushTarget truck has been kicked out of more than one Target parking lot, the public has been receptive to the #FlushTarget campaign.

“It’s been extremely positive,” LifeSiteNews Director of Public Relations Andy Parrish said. “The only hostility we get is from some of the store managers.”

As long as resources will allow, LifeSiteNews will continue to bring the message to Target that despite the political correctness rampant in today’s culture, men do not belong in women’s restrooms, Chretien said. “The truck is sending a strong message that customers will continue to protest Target until the company acts to protect women instead of emboldening predators by allowing them unfettered access to our restrooms and changing rooms.” 

Donate to the #FlushTarget campaign HERE.


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