Heroic Media releases TV ad educating women about ‘The Adoption Option’

AUSTIN, Texas, Nov. 23, 2012 ( - Heroic Media, a pro-life organization that uses multimedia to present life-affirming resources to pregnant women, has released a new video called ‘The Adoption Option’ in honor of National Adoption Month.

Each year more than 6 million women become pregnant, almost half of which are unplanned pregnancies, according to the Centers for Disease Control. Heroic Media seeks to educate women facing unexpected pregnancies, particularly those in their 20s, regarding the benefits of adoption. According to the Guttmacher Institute, women in their 20s currently account for more than half of all abortions.

“Adoption is the overlooked option; less than 1 percent of women with unplanned pregnancies choose adoption, but for every adoptive baby there are 30 to 40 couples waiting to welcome the child into their family,” said Marissa Cope, Director of Marketing, Communications and Research at Heroic Media. “Most women don’t understand the feeling of empowerment adoption brings. We believe this video will alert women to a possibility they may not have yet considered and ultimately save the lives of unborn children.”

The ‘Adoption Option’ video, which is posted online and has been airing exclusively on the Oxygen Network, features a pregnant woman explaining why she plans to place her unborn child for adoption, stating adoption will give her baby a better life than she can provide. Heroic Media has partnered with Bethany Christian Services, the nation’s largest adoption agency, to include a web address and 24/7 help-line phone number within the ad for women who would like more information or to speak with a counselor about adoption.

The Oxygen Network is home to “I’m Having Their Baby,” a reality-TV program that follows women experiencing unplanned pregnancies, as they go through the adoption process. The show is ranked 20th among all ad-supported cable entertainment networks in its key demographic of women 18-34, according to Nielsen.

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