John Jalsevac

Heroic Media: Saving Unborn Babies…One TV Commercial at a Time

John Jalsevac
John Jalsevac
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October 26, 2010 (LifeSiteNews.com) - Clarisse Martin learned late last year that she was pregnant - something she had not planned and absolutely did not want. She was determined to have an abortion. 

Shortly after finding out she was expecting she spotted a large billboard with the words, “Pregnant? Scared?” and the picture of a young African American woman and a phone number. Clarisse was pregnant, and she was most definitely scared. She called the number on the billboard, which connected her with a local pregnancy center. At the center, she requested an abortion, but her counselor explained that because they were a Christian organization, they did not provide abortions, but could help in a variety of other ways.

While Clarisse listened to the options available, she left the center still determined to terminate her pregnancy.  However, over the next few days, she thought about the conversation and asked herself how she could say she was a Christian and still consider abortion.

She eventually went back and agreed to an ultrasound. Once she saw her little girl on the screen, Clarisse knew she would allow her daughter to be born. On July 28, beautiful baby Mary Joy took her first breath.

This true story is only one of thousands of such stories that happen across the United States and around the world every year, thanks in large part to the help of pregnancy resource centers such as those run by CareNet and Heartbeat International. But such pregnancy centers would be able to do nothing if women didn’t know they existed, and didn’t go to them when in crisis.

That’s where Heroic Media comes in.


The Beginning of Heroic Media

Heroic Media describes itself as “a faith-based non-profit that reduces abortion by creating a Culture of Life through television, billboard and internet advertising which connects women in crisis with life-affirming pregnancy centers.”

Brian Follett, the retired Texas businessman who founded the pro-life media organization in 2004, explained in a lengthy telephone interview that the name “Heroic Media” was chosen not in reference to the heroism of the organization, but because “the underlying message of all of our media is to promote the heroism of motherhood.”

Up until 2001 Follett owned a food manufacturing business, which he sold to major Canadian food corporation McCain foods. After the sale went through, Follett said he decided to go on retreat, and to spend some time praying in order to discern the next step. “At the time I was on retreat,” he says, “they were building a $6 million Planned Parenthood facility in Austin. So I would go and pray the rosary with folks from the church, and that was in the back of my mind.”

Ultimately Follett came up with about a dozen different projects that he was interested in pursuing, about ten of which were pro-life related. But after he came off retreat he suddenly remembered that pro-life media had been ongoing in the state of Wisconsin for more than ten years, “and just about every year the abortion ratio would go down.”

“So I said, ‘Oh, there’s no media being done in Texas.’” When he spoke to a number of national, state, and local pro-life leaders, they told him that they had been hoping to do media for years, but simply couldn’t raise the money needed to get it off the ground.

And thus began Heroic Media.

In the spring of 2004 Heroic Media ran its first thirteen-week TV campaign in Austin, at a cost of $250,000. In 2005, they did two thirteen-week campaigns, and then started running year-round billboards of the sort that saved the life of Clarisse’s baby.


Prayer and Research-Driven Pro-Life Activism

Heroic Media takes a unique approach to pro-life activism, in that nearly everything it does is research-driven.  Not only are advertisements focus-group tested before they run, to ensure that they have the intended effect upon the target audience they are aimed at, but results are carefully measured in terms of any change in the abortion ratio in the markets where the ads run.

Heroic Media got an encouraging picture of how effective its advertizing campaigns are in 2008, when the state of Texas released its abortion statistics for 2005, the year that the “call for help” ads began to air in Austin.  Strikingly, the abortion ratio had dropped 24% in the extremely liberal Austin market, even as it had climbed elsewhere in the state, such as in Dallas-Forth Worth.  Prior to Heroic Media running their campaigns in the city, Austin had the highest abortion ratio in Texas, says Follett, “and now of all the major media markets, it’s the lowest.”

Follett is adamant that prayer is the ultimate and by far the most important foundation for pro-life work. But he is equally adamant that pro-life activism requires careful forethought and planning using the best tools at our disposal. He also believes that wherever possible results should be measured, which allows groups to fine-tune their methods, and to determine where they should put their resources. The equation for measuring success is quite simple, he says, “the number of abortions divided by live births” in any given market.

“It’s very easy to produce pro-life ads that excite pro-life people,” he says, but that doesn’t necessarily mean that the ads are changing the hearts and minds of people who are not already pro-life, or that they are bringing women with crisis pregnancies through the doors of pregnancy resource centers.

In reference to the overwhelming success of their Austin campaign, Follett says that some might ask whether or not the success can simply be attributed to prayer. “Of course it’s prayer,” he says. “But,” he continues, “why would God choose to make abortion decline only in Austin? Why not Dallas-Forth Worth? So we think that there’s a big connection in how God uses media.”

The simple truth is that advertizing works, says Follett, who points to other campaigns such as the Smoky the Bear campaign, or the “Don’t Mess with Texas” campaign, that stand as a testament to how media is able to shape public opinion and behavior. “If we can use media for something that’s kind of important, the environment, why can’t we use media for something as important as life?”

Additionally, he points out, pro-life media appears to have the power to attract attention from business owners, even those who might not otherwise consider giving to the pro-life cause, simply because they know from experience what media has been able to do for their businesses. “What’s so attractive to business leaders across the country, is they understand what makes their businesses successful, so they really get media,” says Follett. 

Nevertheless, while Heroic Media is passionately devoted to applying the most advanced tools and techniques available to its work, Follett continually returns to the theme of faith, which he says is the core principle of Heroic Media’s work, without which it could accomplish nothing. Every morning, says Follett, “we have all of our staff from across the country will all call in to one line, and we start the morning with prayer. And it’s only about 10 minutes and we get everybody together, and it just grounds us in Who is making the change.”

He adds, “And we’re all cognizant of Who it is, and it’s not us. Sometimes we like to think it’s us but that’s just not how it works.” 


The Future of Heroic Media

Currently Heroic Media is running two 13-week TV campaigns per year, in addition to the perennial billboard campaigns. Their life-affirming TV ads run on MTV, Univision, and Black Entertainment Television (BET).

The last station in that list, BET, points to the focus of Heroic Media’s latest project, which is drawing attention to the massive racial imbalance in the abortion rate in the U.S., and the fact that Planned Parenthood specifically targets minority neighborhoods with its abortion facilities.

The campaign, entitled Planned Parenthood Aborts African Americans, or ppAbortsaa, uses billboards, TV commercials and a website to proclaim that “the most dangerous place for an African American is in the womb.” The website observes that “An African American baby is three times more likely to be aborted from the womb than a white baby,” and highlights the statistic that Planned Parenthood has placed upwards of 70% of its facilities in minority neighborhoods.

Ironically, says Follett, while Heroic Media has had little trouble getting highly liberal stations such as MTV to air many of their previous campaigns, the ads for ppAbortsaa are being rejected on the basis of “racism.”

“I’m beside myself trying to find out how it’s racist,” said Follett.

When asked what the goals are for Heroic Media in the years ahead, Follett responds simply that the organization wants nothing more than to help crisis pregnancy centers all across the U.S. do their job by getting pregnant women in crisis situations to seek them out.

“We work for Carenet and Heartbeat International,” he says. “Our goal is to generate traffic and to help the pro-life movement reduce the abortion ratio throughout the country.”

In order to do that Heroic Media has a strategic plan to have five regional presidents around the United States, and to find 1 million pro-life people who are willing to help get pro-life media on the airwaves. Already Heroic Media has 25 staff members scattered throughout the country, and has made tremendous strides in expanding into new markets, including Jacksonville, Florida, and Chicago, Illinois. The organization is also doing work in Latin America, and runs a website for teens, TeenBreaks.com, which uses keyword advertizing on the internet to outbid pro-abortion groups like Planned Parenthood.

Thanks to its highly effective approach, the organization has won endorsements from high-powered figures including, most prominently, vice presidential candidate Sarah Palin, who recently spoke at a gala hosted by Heroic Media. Others include talk show host Laura Ingraham, Fox News host Bill O’Reilly, and Col. Oliver North.

But for Heroic Media it isn’t the endorsements of the rich and the famous that matter, but rather women like Clarisse Martin, who have been inspired to take the “heroic” path and to spare the lives of their unborn babies, and who have found a world of happiness in the process.

To find out more about Heroic media, click here.

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‘It’s another boy!’: 4th video goes into heart of Planned Parenthood fetal body parts lab

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By Pete Baklinski

Urgent: Sign the petition demanding that Congress investigate and defund Planned Parenthood here

July 30, 2015 (LifeSiteNews) – Workers in a lab are seen sorting through body parts on a dish: a heart, stomach, kidney, and legs.

And then a medical assistant suddenly announces: "It's another boy!"

This is just a little of the macabre and heart-wrenching footage in the newest undercover video showing alleged harvesting and sale of body parts from aborted babies by Planned Parenthood, released Thursday morning.

The newest video also shows a Planned Parenthood medical director negotiating a fetal body parts deal while agreeing to prices for harvested parts, and suggesting ways to avoid legal consequences.

"For anyone with a conscience, the video's entire fetal organ scene is wrenching -- to the gut as well as the heart. It hearkens us back to the days of Joseph Mengele or Kermit Gosnell, who both coldly killed and dissected children without remorse," said Operation Rescue President Troy Newman, in a press release.

The video takes the viewer into Planned Parenthood of the Rocky Mountains, where Vice President and Medical Director Dr. Savita Ginde discusses with actors posing as representatives from a human biologics company a potential partnership to harvest fetal organs.

When one of the actors posing as a buyer asks the doctor if “compensation could be specific to the specimen?” Ginde agrees. As the camera travels to the abortion clinic’s pathological laboratory to reveal the aftermath of a real abortion of a baby boy, Ginde tells the buyer that the abortion clinic would rather receive payment per body part harvested, rather than a standard flat fee for the entire case.

“I think a per-item thing works a little better, just because we can see how much we can get out of it,” she is heard saying on the video.

Planned Parenthood hit national headlines last month after undercover videos released by the pro-life group Center for Medical Progress (CMP) showed top officials from the nation’s largest abortion provider discussing the sale of body parts harvested from babies aborted at their facilities. Those behind the undercover videos say that selling the body parts for profit is a violation of federal law.

Yesterday, the California Superior Court issued a narrow temporary restraining order preventing CMP from releasing further undercover video footage involving top-level staff of StemExpress, the company that purchases the body parts from Planned Parenthood. 

Project Lead David Daleiden is using the fourth video to call for an immediate ending to Planned Parenthood’s funding.

“Elected officials need to listen to the public outcry for an immediate moratorium on Planned Parenthood’s taxpayer funding while the 10 state investigations and 3 Congressional committees determine the full extent of Planned Parenthood’s sale of baby parts.”

“Planned Parenthood’s recent call for the NIH to convene an expert panel to ‘study’ fetal experimentation is absurd after suggestions from Planned Parenthood’s Dr. Ginde that ‘research’ can be used as a catch-all to cover-up baby parts sales. The biggest problem is bad actors like Planned Parenthood who hold themselves above the law in order to harvest and make money off of aborted fetal brains, hearts, and livers,” he said. 

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"It really stretches credibility to say that Bush or his people wouldn’t have known that the foundation pushes abortion and other population control efforts," said Stephen Phelan of HLI Andrew Cline / Shutterstock.com
Ben Johnson Ben Johnson Follow Ben

Jeb Bush was director of philanthropy that gave tens of millions to Planned Parenthood

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By Ben Johnson

Analysis

NEW YORK, July 30, 2015 (LifeSiteNews) - Until the eve of his presidential campaign, Jeb Bush was director of a philanthropy that gave tens of millions of dollars to Planned Parenthood and financed its advocacy of "unrestricted access to abortion" around the world. The charity also approved money to global abortion providers while he sat on its board.

In 2010, Jeb was named one of the founding directors of the Bloomberg Family Foundation, established as a tax-exempt foundation to advance the vision of former New York City Mayor Michael Bloomberg. He resigned from the board at the end of 2014 to prepare his presidential campaign.

While a Bush spokesman has responded to concerns by saying that Bush would not have voted on every initiative of the foundation, a pro-life leader told LifeSiteNews it "stretches credibility" that Bush was unaware of the foundation's pro-abortion work, given the centrality of such work to the foundation's mission, and its scope.

LifeSiteNews reached out to Bush for comment, but did not hear back by press time. 

$50 million to 'reproductive health' and Planned Parenthood

In March of 2014, the Bloomberg Philanthropies announced a $50 million undertaking to expand "reproductive health," including lobbying foreign nations to loosen restrictions on abortion.

Bloomberg announced a major partnership with Planned Parenthood-Global to train and equip abortion activists in pro-life countries.

"In 2014, we started supporting local nonprofit organizations in Burkina Faso, Senegal, Uganda, and Nicaragua to advocate for better policies in their countries that will expand access to comprehensive reproductive health services," the foundation stated. "These organizations will receive technical assistance from Planned Parenthood Federation of America – Global Division to help augment their capacity for effective advocacy." 

Planned Parenthood President Cecile Richards greeted the news by saying that "governments need to play a stronger role to ensure that all women have access to the health care they need" - including abortion - "no matter who they are, no matter where they live.”

Bloomberg clarified how the partnership would work while receiving Planned Parenthood's Global Citizen Award at its annual gala last March 27.

"We'll Push for Less Restrictive Abortion Laws"

"I am happy to say our major partner in this project will be Planned Parenthood - Global," Bloomberg said. "In some countries, our funding will help advocates work towards better sexual health policies for teens and better access to contraceptives. In others, we'll help push for less restrictive abortion laws and more government funding for high-quality, accessible services."

Such advocacy was "necessary," he continued, because "there are plenty of outside interest groups funding the other side of these issues, and we cannot let them go unanswered."

"This is a fight to women control their own destinies," Bloomberg said. "And let me tell you: We are in it to help them win it, and we're gonna stay in it until they do."

"Together we can succeed," he concluded. "Thank you for this award. God bless."

As head of a foundation with $5.4 billion in assets, which awards more than $200 million a year, the three-term mayor of New York has put his money where his mouth is.

Funding Global Abortion Providers

One aspect of his philanthropy's overall health initiative is to underwrite  "reproductive health services in the most remote areas of" Tanzania. Although all grants say they are intended "to reduce maternal deaths," alongside the CDC and the World Lung Foundation, Bloomberg Philanthropies has funded two abortion providers.

In 2013, Bloomberg Philanthropies approved a  a grant of $1,818,000 for EngenderHealth, and another $250,000 for Marie Stopes International - Tanzania.

"EngenderHealth works to ensure reproductive rights of Tanzanian women and their families by integrating family planning with HIV and comprehensive abortion care services," the group states on its website. EngenderHealth has been discovered promoting the use of manual vacuum aspiration (MVA), a common abortion method, as "post-abortion care" in Africa, including in Tanzania.

The group also touts the fact that its expansion to all 26 regions of the country "has also contributed to an increase in uptake of long-acting and reversible methods," especially Implanon. Long-Acting Reversible Contraceptives (LARCs) work both by preventing conception and by "alterations in the endometrium," which can cause an early abortion by preventing implantation.

Marie Stopes is known as a global abortion provider. MSI states that it only provides "post-abortion care" in Tanzania, where abortion is legal only to save the life of the mother.

But Marie Stopes officials have admitted that the group performs illegal abortions. 

"We do illegal abortions all over the world," Paul Cornellison, the director of Marie Stopes International in South Africa, said during a Marie Stopes International conference in 2007 in London - remarks that were caught on film. "There's various options, you know, once we open a center there...if we can just get our foot in the door." 

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In other nations, Bloomberg has supported advocates of unlimited, universal abortion-on-demand.

"Abortion services should be made free...for all women and girls"

Bloomberg Philanthropies underwrites political advocacy in African and Central American nations whose laws reflect the pro-life outlook of its citizens. The International Planned Parenthood Federation (IPPF) offers a glimpse into what international abortion lobbyists demand.

Between 2012 and 2014, IPPF wrote a 32-page case study on the Senegalese legal landscape, entitled Over-Protected and Under-Served. While numerous participants told researchers that abortion is "easy" to obtain and “lots of young people are having clandestine abortions,” IPPF focused on promoting "safe" abortion -- while making clear that such laws were only one components of its overall mission. 

"Advocacy efforts should focus on realizing the ultimate goal of unrestricted access to abortion services, and protection of this right under the law. Abortion services should be made free, safe, accessible and confidential for all women and girls," the report states.

The abortion industry signaled it rejects incremental aims to achieve the eventual recognition of abortion as a human right. "Anything other than full decriminalization will often lead to abortion remaining inaccessible to all but a very small number of women," the report says.

The task of pressuring government officials will fall to local activists in the nations targeted by Bloomberg because, in the words of Kelly Henning, the head of the public health program at Bloomberg Philanthropies, "We want this effort to be sustainable." 

If the effort fails, it will not be for lack of resources. In a separate component of its reproductive health plan, Bloomberg partnered with the Bill and Melinda Gates Foundation to enact Family Planning 2020's global reproductive and population goals.

Is Jeb "Ultimately Accountable"?

The association with Bloomberg conflicts with Jeb's record as a two-term pro-life governor of Florida who enacted parental consent laws, allowed the regulation of abortion facilities, did not allow state funds to be used for abortion counseling, and created the state's "Choose Life" license plate.

As one of more than a dozen directors - which include such distinguished names as former Sens. Sam Nunn and David Boren, currently Sen. Cory Booker, and former Bush-43 officials Elaine Chao and Hank Paulson - what responsibility does the former Florida governor bear?

The issue bubbled up in April, giving his yet-unannounced campaign an opportunity to respond.

“Governor Bush was honored to serve on the board of Bloomberg Philanthropies, which does a lot of good work across the world,” Bush spokeswoman Kristy Campbell told the Tampa Bay Times. "As a board member, Governor Bush did not vote on or approve individual projects or programs."

Although Bush and Bloomberg "disagree on several policy issues, both share a passion for improving education in America," she added - a reference to their mutual embrace of the Common Core curriculum and other policies.  

A spokeswoman for Bloomberg Philanthropies, Meghan Womack, confirmed to the newspaper that directors do not sign off on every project.

But to what extent was Bush active in the issue?

According to nonprofit norms, directors carry deep responsibility for the organizations they help lead. "Regardless of what board members are called, they are in essence the trustees in the literal and legal sense of the term," the National Center for Nonprofit Boards wrote on the responsibilities of board members. "No matter how the organization is structured or the degree of authority delegated to staff, committees, or affiliates, the board and therefore the individual trustees are ultimately accountable."

Bloomberg Philanthropies noted in a press release, "The directors will serve in an advisory and oversight capacity." Bush earned $37,100 in compensation for his nearly five years of service.

"Bush’s people are probably right that as a board member he did not vote on every project," Stephen Phelan, the director of mission communications at Human Life International, told LifeSiteNews. "But Bloomberg has been so open about his foundation’s goals for so long that it really stretches credibility to say that Bush or his people wouldn’t have known that the foundation pushes abortion and other population control efforts."

Bloomberg clarified his goals while accepting his Planned Parenthood award last year. "You can't fight every battle," he said. "The things that are high on my priority list are sensible gun laws...I obviously care about a woman's right to choose...Nobody's a bigger supporter of gay rights." He added that "we need a good immigration bill" that provides amnesty for an estimated 11 million illegal immigrants, "so we can continue our economy."

Bloomberg has described abortion as a "fundamental human right, elevating it to a make-or-break position. "On this issue, you’re either with us or against us.” He once cited abortion among his reasons for endorsing Barack Obama in 2012. 

Despite their differences on abortion policy, the billionaire has had no reservations supporting Jeb Bush's candidacy - even before there was one.

Last spring, he called Jeb and Hillary Clinton "two quality” candidates and "the only two who know how to make the trains run."

He also showered compliments upon Bush while introducing him to the New York State Republican Party convention in 2010. 

“I couldn’t agree more with this guy,” he said of Jeb. “If there’s anyone I would want on my side waging all those important battles and helping provide the government Americans deserve, it is our next speaker."

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John Jalsevac John Jalsevac Follow John

Planned Parenthood says ‘extremists’ brought down website: critics say possible ‘PR stunt’

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By John Jalsevac

Updated 07/30/15 at 1:57 EST

July 30, 2015 (LifeSiteNews) - At the same time as a fourth video exposing Planned Parenthood's practice of harvesting and selling aborted baby body parts was released Thursday morning, visitors who attempted to access Planned Parenthood's website were greeted with a message saying, "Our site is not available due to an attack by extremists."

The page announcing the attack stated that "200,000 people a day are now being blocked from information and care by this attack," and directed visitors who wanted to find out more to Planned Parenthood Action Fund's Facebook page. 

At that Facebook page, the abortion giant states that the attack is a "new low" by anti-abortion extremists, and asks for donations to help them "fight back." 

However, some are raising questions about the purported attack, pointing out that a look under the hood shows that content from the site appears to be loading without a problem from Planned Parenthood's web server, while they have categorized the "site down" message as a "campaign."

At The Federalist, Sean Davis points out that the splash page also directs users to another page at ppaction.org where they can write their "story" about where they "stand" on Planned Parenthood, in the process of which Planned Parenthood collects their personal information.

"That’s right," says Davis. "Even though ppaction.org redirects to a page saying the site was hacked, the domain still house (sic) a perfectly functional URL and page that are being actively used to help build Planned Parenthood’s fundraising list."

Some hours after the original message was put up, Planned Parenthood changed the message to say simply that the website was "undergoing maintenance."

However, in comments to CNN Wednesday, Dawn Laguens, Planned Parenthood’s executive vice president, said that the website was originally brought down briefly on Wednesday by a distributed denial of service attack. “Although our websites were back online shortly after the attack, in order to ensure that we are fully protected, we’ve made the decision to take our website offline for a day,” she said, according to Jezebel.

The alleged attack comes days after Planned Parenthood had issued a statement claiming that "extremists" opposed to their agenda, "have called on the world’s most sophisticated hackers to assist them in breaching our systems and threatening the privacy and safety of our staff members."

At that time LifeSiteNews spoke with cybersecurity experts who said the attack appeared to be legitimate, but that it was not as sophisticated as Planned Parenthood claimed, given the outdated version of the abortion behemoth’s webserver.

The abortion giant has been reeling in recent weeks from a series of undercover videos, which appear to show high level Planned Parenthood staff negotiating to profit from the sale of body parts harvested from aborted babies. The videos have also shown the staff describing how they alter the abortion procedure to procure the best specimens possible.

No one has claimed responsibility for the attack. 

"Planned Parenthood says it’s been hacked by 'extremists,' but a review of the publicly available evidence suggests that the only things being hacked at Planned Parenthood right now are perfectly healthy and viable unborn babies," said Davis.

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