John Jalsevac

Heroic Media: Saving Unborn Babies…One TV Commercial at a Time

John Jalsevac
John Jalsevac

October 26, 2010 ( - Clarisse Martin learned late last year that she was pregnant - something she had not planned and absolutely did not want. She was determined to have an abortion. 

Shortly after finding out she was expecting she spotted a large billboard with the words, “Pregnant? Scared?” and the picture of a young African American woman and a phone number. Clarisse was pregnant, and she was most definitely scared. She called the number on the billboard, which connected her with a local pregnancy center. At the center, she requested an abortion, but her counselor explained that because they were a Christian organization, they did not provide abortions, but could help in a variety of other ways.

While Clarisse listened to the options available, she left the center still determined to terminate her pregnancy.  However, over the next few days, she thought about the conversation and asked herself how she could say she was a Christian and still consider abortion.

She eventually went back and agreed to an ultrasound. Once she saw her little girl on the screen, Clarisse knew she would allow her daughter to be born. On July 28, beautiful baby Mary Joy took her first breath.

This true story is only one of thousands of such stories that happen across the United States and around the world every year, thanks in large part to the help of pregnancy resource centers such as those run by CareNet and Heartbeat International. But such pregnancy centers would be able to do nothing if women didn’t know they existed, and didn’t go to them when in crisis.

That’s where Heroic Media comes in.

The Beginning of Heroic Media

Heroic Media describes itself as “a faith-based non-profit that reduces abortion by creating a Culture of Life through television, billboard and internet advertising which connects women in crisis with life-affirming pregnancy centers.”

Brian Follett, the retired Texas businessman who founded the pro-life media organization in 2004, explained in a lengthy telephone interview that the name “Heroic Media” was chosen not in reference to the heroism of the organization, but because “the underlying message of all of our media is to promote the heroism of motherhood.”

Up until 2001 Follett owned a food manufacturing business, which he sold to major Canadian food corporation McCain foods. After the sale went through, Follett said he decided to go on retreat, and to spend some time praying in order to discern the next step. “At the time I was on retreat,” he says, “they were building a $6 million Planned Parenthood facility in Austin. So I would go and pray the rosary with folks from the church, and that was in the back of my mind.”

Ultimately Follett came up with about a dozen different projects that he was interested in pursuing, about ten of which were pro-life related. But after he came off retreat he suddenly remembered that pro-life media had been ongoing in the state of Wisconsin for more than ten years, “and just about every year the abortion ratio would go down.”

“So I said, ‘Oh, there’s no media being done in Texas.’” When he spoke to a number of national, state, and local pro-life leaders, they told him that they had been hoping to do media for years, but simply couldn’t raise the money needed to get it off the ground.

And thus began Heroic Media.

In the spring of 2004 Heroic Media ran its first thirteen-week TV campaign in Austin, at a cost of $250,000. In 2005, they did two thirteen-week campaigns, and then started running year-round billboards of the sort that saved the life of Clarisse’s baby.

Prayer and Research-Driven Pro-Life Activism

Heroic Media takes a unique approach to pro-life activism, in that nearly everything it does is research-driven.  Not only are advertisements focus-group tested before they run, to ensure that they have the intended effect upon the target audience they are aimed at, but results are carefully measured in terms of any change in the abortion ratio in the markets where the ads run.

Heroic Media got an encouraging picture of how effective its advertizing campaigns are in 2008, when the state of Texas released its abortion statistics for 2005, the year that the “call for help” ads began to air in Austin.  Strikingly, the abortion ratio had dropped 24% in the extremely liberal Austin market, even as it had climbed elsewhere in the state, such as in Dallas-Forth Worth.  Prior to Heroic Media running their campaigns in the city, Austin had the highest abortion ratio in Texas, says Follett, “and now of all the major media markets, it’s the lowest.”

Follett is adamant that prayer is the ultimate and by far the most important foundation for pro-life work. But he is equally adamant that pro-life activism requires careful forethought and planning using the best tools at our disposal. He also believes that wherever possible results should be measured, which allows groups to fine-tune their methods, and to determine where they should put their resources. The equation for measuring success is quite simple, he says, “the number of abortions divided by live births” in any given market.

“It’s very easy to produce pro-life ads that excite pro-life people,” he says, but that doesn’t necessarily mean that the ads are changing the hearts and minds of people who are not already pro-life, or that they are bringing women with crisis pregnancies through the doors of pregnancy resource centers.

In reference to the overwhelming success of their Austin campaign, Follett says that some might ask whether or not the success can simply be attributed to prayer. “Of course it’s prayer,” he says. “But,” he continues, “why would God choose to make abortion decline only in Austin? Why not Dallas-Forth Worth? So we think that there’s a big connection in how God uses media.”

The simple truth is that advertizing works, says Follett, who points to other campaigns such as the Smoky the Bear campaign, or the “Don’t Mess with Texas” campaign, that stand as a testament to how media is able to shape public opinion and behavior. “If we can use media for something that’s kind of important, the environment, why can’t we use media for something as important as life?”

Additionally, he points out, pro-life media appears to have the power to attract attention from business owners, even those who might not otherwise consider giving to the pro-life cause, simply because they know from experience what media has been able to do for their businesses. “What’s so attractive to business leaders across the country, is they understand what makes their businesses successful, so they really get media,” says Follett. 

Nevertheless, while Heroic Media is passionately devoted to applying the most advanced tools and techniques available to its work, Follett continually returns to the theme of faith, which he says is the core principle of Heroic Media’s work, without which it could accomplish nothing. Every morning, says Follett, “we have all of our staff from across the country will all call in to one line, and we start the morning with prayer. And it’s only about 10 minutes and we get everybody together, and it just grounds us in Who is making the change.”

He adds, “And we’re all cognizant of Who it is, and it’s not us. Sometimes we like to think it’s us but that’s just not how it works.” 

The Future of Heroic Media

Currently Heroic Media is running two 13-week TV campaigns per year, in addition to the perennial billboard campaigns. Their life-affirming TV ads run on MTV, Univision, and Black Entertainment Television (BET).

The last station in that list, BET, points to the focus of Heroic Media’s latest project, which is drawing attention to the massive racial imbalance in the abortion rate in the U.S., and the fact that Planned Parenthood specifically targets minority neighborhoods with its abortion facilities.

The campaign, entitled Planned Parenthood Aborts African Americans, or ppAbortsaa, uses billboards, TV commercials and a website to proclaim that “the most dangerous place for an African American is in the womb.” The website observes that “An African American baby is three times more likely to be aborted from the womb than a white baby,” and highlights the statistic that Planned Parenthood has placed upwards of 70% of its facilities in minority neighborhoods.

Ironically, says Follett, while Heroic Media has had little trouble getting highly liberal stations such as MTV to air many of their previous campaigns, the ads for ppAbortsaa are being rejected on the basis of “racism.”

“I’m beside myself trying to find out how it’s racist,” said Follett.

When asked what the goals are for Heroic Media in the years ahead, Follett responds simply that the organization wants nothing more than to help crisis pregnancy centers all across the U.S. do their job by getting pregnant women in crisis situations to seek them out.

“We work for Carenet and Heartbeat International,” he says. “Our goal is to generate traffic and to help the pro-life movement reduce the abortion ratio throughout the country.”

In order to do that Heroic Media has a strategic plan to have five regional presidents around the United States, and to find 1 million pro-life people who are willing to help get pro-life media on the airwaves. Already Heroic Media has 25 staff members scattered throughout the country, and has made tremendous strides in expanding into new markets, including Jacksonville, Florida, and Chicago, Illinois. The organization is also doing work in Latin America, and runs a website for teens,, which uses keyword advertizing on the internet to outbid pro-abortion groups like Planned Parenthood.

Thanks to its highly effective approach, the organization has won endorsements from high-powered figures including, most prominently, vice presidential candidate Sarah Palin, who recently spoke at a gala hosted by Heroic Media. Others include talk show host Laura Ingraham, Fox News host Bill O’Reilly, and Col. Oliver North.

But for Heroic Media it isn’t the endorsements of the rich and the famous that matter, but rather women like Clarisse Martin, who have been inspired to take the “heroic” path and to spare the lives of their unborn babies, and who have found a world of happiness in the process.

To find out more about Heroic media, click here.

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BREAKING: Planned Parenthood shooting suspect surrenders, is in custody: police

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By John Jalsevac

Nov. 27, 2015 (LifeSiteNews) - Five hours after a single male shooter reportedly opened fire at a Colorado Springs Planned Parenthood, chatter on police radio is indicating that the suspect has now been "detained."

"We have our suspect and he says he is alone," said police on the police radio channel. 

Colorado Springs Mayor John Suthers also confirmed via Twitter shortly after 7:00 pm EST that the suspect was in custody.

The news comes almost exactly an hour after the start of a 6:00 pm. press conference in which Lt. Catherine Buckley had confirmed that a single shooter was still at large, and had exchanged gunfire with police moments before.

According to Lt. Buckley, four, and possibly five police officers have been shot since the first 911 call was received at 11:38 am local time today. An unknown number of civilians have also been shot.

Although initial reports had suggested that the shooting began outside the Planned Parenthood, possibly outside a nearby bank, Lt. Buckley said that in fact the incident began at the Planned Parenthood itself.

She said that the suspect had also brought unknown "items" with him to the Planned Parenthood. 

Pro-life groups have started responding to the news, urging caution in jumping to conclusions about the motivations of the shooter, while also condemning the use of violence in promoting the pro-life cause. 

"Information is very sketchy about the currently active shooting situation in Colorado Springs," said Pavone. "The Planned Parenthood was the address given in the initial call to the police, but we still do not know what connection, if any, the shooting has to do with Planned Parenthood or abortion.

"As leaders in the pro-life movement, we call for calm and pray for a peaceful resolution of this situation."

Troy Newman of Operation Rescue and Rev. Patrick J. Mahoney, Director of the Christian Defense Coalition, also issued statements.

"Operation Rescue unequivocally deplores and denounces all violence at abortion clinics and has a long history of working through peaceful channels to advocate on behalf of women and their babies," said Newman. "We express deep concern for everyone involved and are praying for the safety of those at the Planned Parenthood office and for law enforcement personnel. We pray this tragic situation can be quickly resolved without further injury to anyone."

"Although we don't know the reasons for the shooting near the Planned Parenthood in Colorado Springs today, the pro-life movement is praying for the safety of all involved and as a movement we have always unequivocally condemned all forms of violence at abortion clinics. We must continually as a nation stand against violence on all levels," said Rev. Patrick J. Mahoney, Director of the Christian Defense Coalition, based in Washington, D.C.


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Rubio says SCOTUS didn’t ‘settle’ marriage issue: ‘God’s rules always win’

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By Dustin Siggins

WASHINGTON, D.C., November 27, 2015 (LifeSiteNews) -- Surging GOP presidential candidate Sen. Marco Rubio, R-FL, says that "God's law" trumps the U.S. Supreme Court’s Obergefell decision imposing same-sex “marriage” nationwide.

The senator also told Christian Broadcast Network's David Brody that the Supreme Court's redefinition of marriage is not "settled," but instead "current law."

“No law is settled,” said Rubio. “Roe v. Wade is current law, but it doesn’t mean that we don’t continue to aspire to fix it, because we think it’s wrong.”

“If you live in a society where the government creates an avenue and a way for you to peacefully change the law, then you’re called to participate in that process to try to change it,” he explained, and "the proper place for that to be defined is at the state level, where marriage has always been regulated — not by the Supreme Court and not by the federal government.”

However, when laws conflict with religious beliefs, "God's rules always win," said Rubio.

“In essence, if we are ever ordered by a government authority to personally violate and sin — violate God’s law and sin — if we’re ordered to stop preaching the Gospel, if we’re ordered to perform a same-sex marriage as someone presiding over it, we are called to ignore that,” Rubio expounded. “We cannot abide by that because government is compelling us to sin.”

“I continue to believe that marriage law should be between one man and one woman," said the senator, who earlier in the fall was backed by billionaire GOP donor and same-sex "marriage" supporter Paul Singer.

Singer, who also backs looser immigration laws and a strong U.S.-Israel alliance, has long pushed for the GOP to change its position on marriage in part due to the sexual orientation of his son.

Despite Singer's support, Rubio's marriage stance has largely been consistent. He told Brody earlier in the year that "there isn't such a right" to same-sex "marriage."

"You have to have a ridiculous reading of the U.S. Constitution to reach the conclusion that people have a right to marry someone of the same sex."

Rubio also said religious liberty should be defended against LGBT activists he says "want to stigmatize, they want to ostracize anyone who disagrees with them as haters."

"I believe, as do a significant percentage of Americans, that the institution of marriage, an institution that existed before government, that existed before laws, that institution should remain in our laws recognized as the union of one man and one woman," he said.

Rubio also hired social conservative leader Eric Teetsel as his director of faith outreach this month.

However, things have not been entirely smooth for Rubio on marriage. Social conservatives were concerned when the executive director of the LGBT-focused Log Cabin Republicans told Reuters in the spring that the Catholic senator is "not as adamantly opposed to all things LGBT as some of his statements suggest."

The LGBT activist group had meetings with Rubio's office "going back some time," though the senator himself never attended those meetings. Rubio has publicly said that he would attend the homosexual "wedding" of a gay loved one, and also that he believed "that sexual preference is something that people are born with," as opposed to being a choice.

Additionally, days after the Supreme Court redefined marriage, Rubio said that he disagreed with the decision but that "we live in a republic and must abide by the law."

"I believe that marriage, as the key to strong family life, is the most important institution in our society and should be between one man and one woman," he said. "People who disagree with the traditional definition of marriage have the right to change their state laws. That is the right of our people, not the right of the unelected judges or justices of the Supreme Court. This decision short-circuits the political process that has been underway on the state level for years.

Rubio also said at the time that "it must be a priority of the next president to nominate judges and justices committed to applying the Constitution as written and originally understood…"

“I firmly believe the question of same sex marriage is a question of the definition of an institution, not the dignity of a human being. Every American has the right to pursue happiness as they see fit. Not every American has to agree on every issue, but all of us do have to share our country. A large number of Americans will continue to believe in traditional marriage, and a large number of Americans will be pleased with the Court’s decision today. In the years ahead, it is my hope that each side will respect the dignity of the other.”

The Florida senator said in July that he opposed a constitutional marriage amendment to the U.S. Constitution to leave marriage up to the states because that would involve the federal government in state marriage policies.

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Former The View star Sherri Shepherd and then-husband Lamar Sally in 2010 s_bukley /
Steve Weatherbe

Court orders Sherri Shepherd to pay child support for surrogate son she abandoned

Steve Weatherbe
By Steve Weatherbe

November 27, 2015 (LifeSiteNews) -- Sherri Shepherd, a Hollywood celebrity who co-hosted the popular talk show The View for seven years, has lost a maternity suit launched by her ex-husband Lamar Sally, forcing her to pay him alimony and child support for their one-year surrogate son LJ. The decision follows an unseemly fight which pro-life blogger Cassy Fiano says has exposed how surrogacy results in “commodifying” the unborn.

Shepherd, a co-host of the View from 2007 to 2014, met Sally, a screenwriter, in 2010 and they married a year later. Because her eggs were not viable, they arranged a surrogate mother in Pennsylvania to bear them a baby conceived in vitro using Sally’s sperm and a donated egg.

But the marriage soured in mid-term about the time Shepherd lost her job with The View. According to one tabloid explanation, she was worried he would contribute little to parenting responsibilities.  Sally filed for separation in 2014, Shepherd filed for divorce a few days, then Sally sued for sole custody, then alimony and child support.

Earlier this year she told PEOPLE she had gone along with the surrogacy to prevent the breakup of the marriage and had not really wanted the child.

Shepherd, an avowed Christian who once denied evolution on The View and a successful comic actor on Broadway, TV, and in film since the mid-90s, didn’t want anything to do with LJ, as Lamar named the boy, who after all carried none of her genes. She refused to be at bedside for the birth, and refused to let her name be put on the birth certificate and to shoulder any responsibility for LJ’s support.

But in April the Pennsylvania Court of Common Pleas, and now the state’s Superior Court, ruled that Shepherd’s name must go on the birth certificate and she must pay Sally alimony and child support.

“The ultimate outcome is that this baby has two parents and the parents are Lamar Sally and Sherri Shepherd,” Shepherd’s lawyer Tiffany Palmer said.

As for the father, Sally told PEOPLE, “I'm glad it's finally over. I'm glad the judges saw through all the lies that she put out there, and the negative media attention. If she won't be there for L.J. emotionally, I'll be parent enough for the both of us.”

But Shepherd said, “I am appealing the ruling that happened,” though in the meantime, Sally will “get his settlement every month. There’s nothing I can do.”

Commented Fiano in Live Action News, “What’s so sickening about this case is that this little boy, whose life was created in a test tube, was treated as nothing more than a commodity…Saying that you don’t want a baby but will engineer one to get something you want is horrific.” As for trying to get out from child support payments now that the marriage had failed, that was “despicable.”

Fiano went on to characterize the Shepherd-Sally affair as a “notable example” of commodification of children, and “by no means an anomaly.” She cited a British report than over the past five years 123 babies conceived in vitro were callously aborted when they turned out to have Down Syndrome.

“When we’re not ready for babies, we have an abortion,” she added. “But then when we decide we are ready we manufacture them in a laboratory and destroy any extras. Children exist when we want them to exist, to fill the holes in us that we want them to fill, instead of being independent lives with their own inherent value and dignity.”

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