Heroic Media: Saving Unborn Babies…One TV Commercial at a Time
October 26, 2010 (LifeSiteNews.com) - Clarisse Martin learned late last year that she was pregnant - something she had not planned and absolutely did not want. She was determined to have an abortion.
Shortly after finding out she was expecting she spotted a large billboard with the words, “Pregnant? Scared?” and the picture of a young African American woman and a phone number. Clarisse was pregnant, and she was most definitely scared. She called the number on the billboard, which connected her with a local pregnancy center. At the center, she requested an abortion, but her counselor explained that because they were a Christian organization, they did not provide abortions, but could help in a variety of other ways.
While Clarisse listened to the options available, she left the center still determined to terminate her pregnancy. However, over the next few days, she thought about the conversation and asked herself how she could say she was a Christian and still consider abortion.
She eventually went back and agreed to an ultrasound. Once she saw her little girl on the screen, Clarisse knew she would allow her daughter to be born. On July 28, beautiful baby Mary Joy took her first breath.
This true story is only one of thousands of such stories that happen across the United States and around the world every year, thanks in large part to the help of pregnancy resource centers such as those run by CareNet and Heartbeat International. But such pregnancy centers would be able to do nothing if women didn’t know they existed, and didn’t go to them when in crisis.
That’s where Heroic Media comes in.
The Beginning of Heroic Media
Heroic Media describes itself as “a faith-based non-profit that reduces abortion by creating a Culture of Life through television, billboard and internet advertising which connects women in crisis with life-affirming pregnancy centers.”
Brian Follett, the retired Texas businessman who founded the pro-life media organization in 2004, explained in a lengthy telephone interview that the name “Heroic Media” was chosen not in reference to the heroism of the organization, but because “the underlying message of all of our media is to promote the heroism of motherhood.”
Up until 2001 Follett owned a food manufacturing business, which he sold to major Canadian food corporation McCain foods. After the sale went through, Follett said he decided to go on retreat, and to spend some time praying in order to discern the next step. “At the time I was on retreat,” he says, “they were building a $6 million Planned Parenthood facility in Austin. So I would go and pray the rosary with folks from the church, and that was in the back of my mind.”
Ultimately Follett came up with about a dozen different projects that he was interested in pursuing, about ten of which were pro-life related. But after he came off retreat he suddenly remembered that pro-life media had been ongoing in the state of Wisconsin for more than ten years, “and just about every year the abortion ratio would go down.”
“So I said, ‘Oh, there’s no media being done in Texas.’” When he spoke to a number of national, state, and local pro-life leaders, they told him that they had been hoping to do media for years, but simply couldn’t raise the money needed to get it off the ground.
And thus began Heroic Media.
In the spring of 2004 Heroic Media ran its first thirteen-week TV campaign in Austin, at a cost of $250,000. In 2005, they did two thirteen-week campaigns, and then started running year-round billboards of the sort that saved the life of Clarisse’s baby.
Prayer and Research-Driven Pro-Life Activism
Heroic Media takes a unique approach to pro-life activism, in that nearly everything it does is research-driven. Not only are advertisements focus-group tested before they run, to ensure that they have the intended effect upon the target audience they are aimed at, but results are carefully measured in terms of any change in the abortion ratio in the markets where the ads run.
Heroic Media got an encouraging picture of how effective its advertizing campaigns are in 2008, when the state of Texas released its abortion statistics for 2005, the year that the “call for help” ads began to air in Austin. Strikingly, the abortion ratio had dropped 24% in the extremely liberal Austin market, even as it had climbed elsewhere in the state, such as in Dallas-Forth Worth. Prior to Heroic Media running their campaigns in the city, Austin had the highest abortion ratio in Texas, says Follett, “and now of all the major media markets, it’s the lowest.”
Follett is adamant that prayer is the ultimate and by far the most important foundation for pro-life work. But he is equally adamant that pro-life activism requires careful forethought and planning using the best tools at our disposal. He also believes that wherever possible results should be measured, which allows groups to fine-tune their methods, and to determine where they should put their resources. The equation for measuring success is quite simple, he says, “the number of abortions divided by live births” in any given market.
“It’s very easy to produce pro-life ads that excite pro-life people,” he says, but that doesn’t necessarily mean that the ads are changing the hearts and minds of people who are not already pro-life, or that they are bringing women with crisis pregnancies through the doors of pregnancy resource centers.
In reference to the overwhelming success of their Austin campaign, Follett says that some might ask whether or not the success can simply be attributed to prayer. “Of course it’s prayer,” he says. “But,” he continues, “why would God choose to make abortion decline only in Austin? Why not Dallas-Forth Worth? So we think that there’s a big connection in how God uses media.”
The simple truth is that advertizing works, says Follett, who points to other campaigns such as the Smoky the Bear campaign, or the “Don’t Mess with Texas” campaign, that stand as a testament to how media is able to shape public opinion and behavior. “If we can use media for something that’s kind of important, the environment, why can’t we use media for something as important as life?”
Additionally, he points out, pro-life media appears to have the power to attract attention from business owners, even those who might not otherwise consider giving to the pro-life cause, simply because they know from experience what media has been able to do for their businesses. “What’s so attractive to business leaders across the country, is they understand what makes their businesses successful, so they really get media,” says Follett.
Nevertheless, while Heroic Media is passionately devoted to applying the most advanced tools and techniques available to its work, Follett continually returns to the theme of faith, which he says is the core principle of Heroic Media’s work, without which it could accomplish nothing. Every morning, says Follett, “we have all of our staff from across the country will all call in to one line, and we start the morning with prayer. And it’s only about 10 minutes and we get everybody together, and it just grounds us in Who is making the change.”
He adds, “And we’re all cognizant of Who it is, and it’s not us. Sometimes we like to think it’s us but that’s just not how it works.”
The Future of Heroic Media
Currently Heroic Media is running two 13-week TV campaigns per year, in addition to the perennial billboard campaigns. Their life-affirming TV ads run on MTV, Univision, and Black Entertainment Television (BET).
The last station in that list, BET, points to the focus of Heroic Media’s latest project, which is drawing attention to the massive racial imbalance in the abortion rate in the U.S., and the fact that Planned Parenthood specifically targets minority neighborhoods with its abortion facilities.
The campaign, entitled Planned Parenthood Aborts African Americans, or ppAbortsaa, uses billboards, TV commercials and a website to proclaim that “the most dangerous place for an African American is in the womb.” The website observes that “An African American baby is three times more likely to be aborted from the womb than a white baby,” and highlights the statistic that Planned Parenthood has placed upwards of 70% of its facilities in minority neighborhoods.
Ironically, says Follett, while Heroic Media has had little trouble getting highly liberal stations such as MTV to air many of their previous campaigns, the ads for ppAbortsaa are being rejected on the basis of “racism.”
“I’m beside myself trying to find out how it’s racist,” said Follett.
When asked what the goals are for Heroic Media in the years ahead, Follett responds simply that the organization wants nothing more than to help crisis pregnancy centers all across the U.S. do their job by getting pregnant women in crisis situations to seek them out.
“We work for Carenet and Heartbeat International,” he says. “Our goal is to generate traffic and to help the pro-life movement reduce the abortion ratio throughout the country.”
In order to do that Heroic Media has a strategic plan to have five regional presidents around the United States, and to find 1 million pro-life people who are willing to help get pro-life media on the airwaves. Already Heroic Media has 25 staff members scattered throughout the country, and has made tremendous strides in expanding into new markets, including Jacksonville, Florida, and Chicago, Illinois. The organization is also doing work in Latin America, and runs a website for teens, TeenBreaks.com, which uses keyword advertizing on the internet to outbid pro-abortion groups like Planned Parenthood.
Thanks to its highly effective approach, the organization has won endorsements from high-powered figures including, most prominently, vice presidential candidate Sarah Palin, who recently spoke at a gala hosted by Heroic Media. Others include talk show host Laura Ingraham, Fox News host Bill O’Reilly, and Col. Oliver North.
But for Heroic Media it isn’t the endorsements of the rich and the famous that matter, but rather women like Clarisse Martin, who have been inspired to take the “heroic” path and to spare the lives of their unborn babies, and who have found a world of happiness in the process.
To find out more about Heroic media, click here.
Pope’s exhortation is a ‘breach’ with Catholic Tradition: leading German philosopher
April 28, 2016 (LifeSiteNews) – A prominent Catholic philosopher and close friend of Pope Emeritus Benedict XVI said Thursday that Pope Francis’s exhortation Amoris Laetitia is a “breach” with Catholic tradition and directly contradicts the teachings of Pope St. John Paul II in his exhortation Familiaris Consortio.
"If the pope is not willing to make a correction, it is up to another pontificate to officially put things back into order."
Professor Robert Spaemann told the Catholic News Agency’s German branch that changing the Church’s sacramental practice would be “a breach with its essential anthropological and theological teaching on human marriage and sexuality.”
“It is clear to every thinking person who knows the texts that are important in this context that [with Amoris Laetitia] there is a breach” with the Church’s Tradition, Spaemann said.
The professor’s remarks were translated by Dr. Maike Hickson in an article at OnePeterFive.
In Familiaris Consortio, Pope St. John Paul II upheld the Church’s longstanding approach to the question of admitting to the Sacraments remarried divorcees, by writing:
…the Church reaffirms her practice, which is based upon Sacred Scripture, of not admitting to Eucharistic Communion divorced persons who have remarried. They are unable to be admitted thereto from the fact that their state and condition of life objectively contradict that union of love between Christ and the Church which is signified and effected by the Eucharist. Besides this, there is another special pastoral reason: if these people were admitted to the Eucharist, the faithful would be led into error and confusion regarding the Church's teaching about the indissolubility of marriage.
Footnote 351 of Amoris Laetitia seemingly contradicts the above passage by asserting that in certain cases, integrating back into the Church the divorced and remarried and others in “irregular” situations “can include the help of the sacraments.” The footnote then mentions both Confession and the Eucharist.
Bishop Athanasius Schneider, Auxiliary Bishop of the Archdiocese of Maria Santissima in Astana, Kazakhstan criticized Amoris Laetitia for its lack of clarity on the subject. “Analyzing some of the affirmations of AL with an honest understanding, as they are in their own context, one finds that there is a difficulty in interpreting them according to the traditional doctrine of the Church,” wrote Schneider.
Spaemann also condemned the exhortation’s seeming embrace of “situation ethics” as opposed to universal norms and its call to not judge people’s actions that directly contradict the Church’s sexual ethics.
“When it comes to sexual relations which are in objective contradiction to the Christian order of life, I would like to know from the pope after which time period and under which conditions such an objectively sinful behavior becomes a conduct which is pleasing to God,” said Spaemann.
By turning “chaos into principle” with “one stroke of a pen,” Pope Francis is leading the Church “into the direction of schism,” Spaemann said—and he warned that such a schism would not be “at the periphery, but in the middle of the Church.”
Spaemann also warned that Amoris Laetitia may be used to bully faithful priests. He wrote:
Each individual cardinal, as well as each bishop and each priest is now called to preserve in his field of authority the Catholic Sacramental Order and to confess it publicly. If the pope is not willing to make a correction, it is up to another pontificate to officially put things back into order.
View CommentsClick to view or comment.
Share this article
Federally funded community health center may have illegally performed abortions: Report
WASHINGTON, D.C., April 28, 2016 (LifeSiteNews) – A federally qualified health center (FQHC) apparently performed abortions, although nearly all federal funds are forbidden from being used for that purpose, sources tell LifeSiteNews. Now, pro-life congressmen are demanding further investigations into the use of U.S. taxpayer funds to promote abortion-on-demand.
The issue came to light when a federal inspector general's report found that six Americorps volunteers had been acting as "abortion doulas," giving emotional support to women who chose to have abortions.
The National Association of Community Health Centers (NACHC) allowed the volunteers – who received tens of thousands of taxpayer dollars – to support abortions that took place inside a New York abortion facility run by the Institute for Family Health (IFH).
Americorps “volunteers” illegally supporting abortion at taxpayer expense is an ongoing problem. But there's more to the story.
The IFH proudly advertises itself as a federally qualified health center (FQHC). Federal dollars are restricted from underwriting most abortion at FQHCs, in line with the Hyde Amendment. This does not hold true for the Affordable Care Act, conventionally known as ObamaCare.
To ease qualms raised by pro-life Democrat Bart Stupak and others, on March 24, 2010, Barack Obama signed Executive Order 13535. It states that “the Hyde [Amendment] language shall apply to the authorization and appropriations of funds for Community Health Centers...I hereby direct the Secretary of HHS to ensure that program administrators and recipients of federal funds are aware of and comply with the limitations on abortion services imposed on CHCs by existing law.”
Pro-life groups warned at the time that an executive order was insufficient to prevent taxpayer funding of abortion, and the law itself had to be amended – or defeated.
Pro-life experts today say Congress must investigate whether the law is being violated and, if so, if the offense is isolated to IFH.
"For years the Obama administration has claimed that the Affordable Care Act and federally-funded health centers do not subsidize abortion, and the president finally signed additional provisions, passed last year by Congress, to ensure that community health centers do not use federal funds to support abortion,” said Arina Grossu, the director of the Center for Human Dignity at the Family Research Council. “Now we learn that CNCS is violating the law by helping women obtain abortions.”
“This blatant violation of federal law by CNCS and AmeriCorps demands that Congress investigate government-funded community health centers,” Grossu said. “It's time for this administration to stop foisting its radical abortion agenda on the American people and using their tax dollars to do so.”
Pro-life advocates have long said that there is no need to fund Planned Parenthood, because federal women's health dollars could be reappropriated to FQHCs, which do not perform abortion.
There are 9,170 federally qualified health centers compared to about 700 Planned Parenthood facilities, according to the Charlotte Lozier Institute. FQHCs see 21.1 million patients a year, while Planned Parenthood saw 2.8 million people, the institute reported.
The latest example of federal dollars being channeled to support abortion, the law notwithstanding, has undermined some confidence in the FQHCs.
Rep. Diane Black, a pro-life Republican from Tennessee, said, “NACHC didn’t just break the rules; they broke trust with the American people. My constituents expect that federal funding given to our community health centers will be used to protect and enhance people’s lives, not to be a willing partner in their destruction.”
At least two Congressional leaders – the chairman of the House Energy and Commerce Committee and the chair of the House Health Subcommittee – have promised they will take action immediately.
“Federal law demands that taxpayer dollars are never to be spent on abortion activities. Not one penny. Period. But a disturbing report from an independent watchdog reveals that was not the case with brazen pursuits by the National Association of Community Health Centers,” said Congressmen Fred Upton and Joseph Pitts of Pennsylvania, both Republicans. “The law was violated and this shameful failure of trust will not be tolerated.”
Abortion lobbyists demand Ted Cruz renounce pro-life leader Troy Newman
WICHITA, Kansas, April 28, 2016 (LifeSiteNews) – The nation's largest abortion providers, an abortion lobbying group, and an ultra-liberal political organization are demanding that Senator Ted Cruz cut ties with Operation Rescue President Troy Newman – something that only proves how effective he has been, Newman's organization says.
Planned Parenthood, NARAL Pro-Choice America, and People for the American Way are asking Cruz to fire Newman as national co-chair of the “Pro-Lifers for Cruz” coalition, claiming that Newman supports violence.
“Troy Newman’s history of violent rhetoric and harassment toward women’s health providers is truly beyond the pale,” the three say in a letter to Sen. Cruz, linking to quotations from his 2000 book, Their Blood Cries Out.
“What Planned Parenthood and their cohorts call 'violent rhetoric' is really a discussion of Old Testament Bible verses taken out of context,” said Cheryl Sullenger of Operation Rescue and co-author of the book Their Blood Cries Out. The work establishes the sinful guilt of abortion before highlighting the mercy available in the New Testament for those who accept Jesus Christ, Sullenger said.
The letter also cites a report from the National Abortion Federation stating that abortionists have experienced an increase in “hate speech and internet harassment” since the release of CMP's undercover videos of Planned Parenthood, “which Newman was a driving force behind.”
“What they call 'harassment' is peaceful activism that is completely protected by the First Amendment,” Sullenger responded.
Newman has consistently denounced criminal action and violence of any kind during his decades in the pro-life movement, Operation Rescue said of the allegations – many of which were circulated to prevent Newman from entering Australia last year.
“Newman’s position on abortion-related violence is clear. He denounces violence against abortion providers as well as the violence perpetrated by the abortion cartel against innocent babies in the womb and their mothers,” Sullenger said.
“Attacking the messenger is the only way they have to try to discredit the hefty volume of evidence against them. This most recent attack is all about manipulating the public’s perception against those who exposed Planned Parenthood in order to deflect attention from their own crimes.”
But the three groups poured vitriolic scorn on Newman. Michael Keegan, president of People for the American Way, called Newman's role “completely unacceptable...No politician should be allowed to pander to violent anti-choice extremists without being called out.”
NARAL Pro-Choice America President Ilyse Hogue said, "Troy Newman is an anti-choice extremist and misogynist ideologue.”
A Planned Parenthood executive said the choice proved Sen. Cruz and his vice presidential choice, Carly Fiorina, are unfit for office.
“It is not surprising to see Ted Cruz embrace this type of violent extremism -- after all this is the same man who has told malicious lies about Planned Parenthood, would criminalize abortion, and tried to shut down the government” to defund Planned Parenthood, said Dawn Laguens, executive vice president of the Planned Parenthood Action Fund. “This is what the Cruz-Fiorina ticket stands for."
Sullenger dismissed their rhetoric as “a feeble attempt to hurt the presidential candidacy of Sen. Ted Cruz, who they know will seek to enforce the laws against them.”
Cruz has repeatedly stated that, if he is elected president, he will defund Planned Parenthood – before prosecuting them.
Their letter has led to a number of articles in the mainstream media, including Politico, the Huffington Post, and Glamour. The last publication, a feminist magazine aimed at young women, slammed Ted Cruz's choice of Carly Fiorina for vice president, telling its readers to “hold on to your uterus.”
“Not one of these publications bothered to reach out to Newman or Operation Rescue’s staff for their response,” Sullenger said.
This morning and afternoon, both sides of the abortion debate have used the Twitter hashtag #FireTroy to get their message across.
Sen. Cruz has not responded to the call, but the letter implies that purging Newman from the campaign would not satisfy the pro-abortion coalition. “There are a number of coalition members whose records raise serious concerns,” they say.