News

Thursday February 18, 1999


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HOLLYWOOD SMUT DOESN’T PAY! FAMILY FILMS DO!

GRAND RAPIDS, Feb 18 (LSN) – A comprehensive ten-year study focusing on the profitability of films based on their MPAA (Motion Picture Association of America) rating reveals that while Hollywood produced 17 times more R-rated than G-rated films between 1988 and 1997. The average G-rated film produced 8 times more gross profit than its R-rated counterpart. The study released last month by the Dove foundation indicates that the average G-rated film produced a 78% greater rate of return on investment than the average R-rated film.

A complete copy of the report and all supporting documentation is available on The Dove Foundation’s Web site at:
https://www.dove.org/reports/roi/default.htm


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