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(LifeSiteNews) — Prominent conservative investigative journalist James O’Keefe, who founded and led nonprofit outfit Project Veritas until his widely-publicized separation last month following disputes with the group’s Board of Directors, announced the launch of a new journalistic venture in a short video posted to social media Wednesday.

“They have awakened a sleeping giant,” O’Keefe said in the video. “I’m back.”

“I spent fourteen years creating the most effective nonprofit newsroom this country has ever seen,” the maverick journalist said in the highly-cinematic ad, which showed him stepping out of a black Mercedes dressed in a suit, then taking a bite of a Subway sandwich before tossing it aside with mock gravitas.

“In paving the way to establish citizen journalism, I have been defamed, arrested, raided, [and] ultimately removed from the organization I spent so much time developing the credibility of,” O’Keefe continued.

He said he “always knew they would try to ruin the reputations of those who expose them. Pharma giants, the three-letter government agencies, and those who I thought I could trust,” an evident nod toward his heavily reported dust-up with Project Veritas’ Board of Directors that culminated in his separation from the nonprofit.

READ: James O’Keefe no longer with Project Veritas

O’Keefe says he was forced out of Project Veritas by the Board, while the company has insisted it didn’t fire him and wants to see him return. 

The nonprofit has faced major fallout from former supporters, however, who have stated that Project Veritas is nothing without O’Keefe and suggested that O’Keefe’s new enterprise will attract those who previously followed Project Veritas.

In the Wednesday video, O’Keefe promised to make good on his recent hints about launching a new venture, declaring in the video that “we are going to build an army of investigators and exposers.”

The prominent journalist explained that a “small, tight-knit group of the most elite journalists in the world” who have stayed “by his side,” will join him in “standing up to power” by being the “sunlight” to expose corruption. 

Concluding the video, O’Keefe welcomed his supporters to the new organization he has named the “O’Keefe Media Group.”

“We will never be shut down, because not only do I own it, but you own it too,” he said.

READ: Project Veritas loses hundreds of thousands of Twitter followers after parting with James O’Keefe

On its official webpage, the O’Keefe Media Group defines its mission as: “Empowering and equipping a movement of thousands of people like you to report things that are wrong, with the support of an in-house team of elite journalists to bring factual, unbiased stories to light.”

A message published on the site states that O’Keefe’s “army” of journalists will begin “expanding across the country” in the upcoming months, seeking to expose corruption in “every statehouse, every city council, every school board and everywhere people are conspiring to keep themselves in power, practice favoritism, or line their pockets with tax dollars.”

O’Keefe’s video announcement came shortly after he posted a cryptic tweet earlier Wednesday declaring that the “Ides of March have come.”

O’Keefe was talking up the idea of a “citizen army” last week, putting out a call for over 100,000 “fierce truth seekers” to purchase hidden cameras and reach out to him stating their interest in “enlist[ing].”

The comments came shortly after he responded on Friday to a tweet by Twitter and Tesla CEO and SpaceX founder Elon Musk, who asked how the media went “from questioning authority to doing their bidding as a collective NPC hivemind!?”

“The answer to your question is simple: Contempt for the common man,” O’Keefe responded, tagging Musk as he promised: “We’re going to equip them all. Stay tuned.”

According to the official webpage, the O’Keefe Media Group is slated to launch on Independence Day (July 4), 2023.