(LifeSiteNews) — Brown-Forman, parent company of the iconic whiskey brand Jack Daniel’s, announced it is dropping multiple “woke” policies, including pro-LGBT and DEI initiatives, that conservative filmmaker Robby Starbuck says was a preemptive move to avoid the backlash the company would face when he exposed them.
On Wednesday, Starbuck shared a copy of an internal email from Brown-Forman’s executive leadership team making the announcement. It says that “we launched our diversity and inclusion strategy in 2019” for the sake of “includ(ing) different perspectives and experiences in our decisions and ways of working,” but is now “adjust(ing) our work” to fit with how, “(s)ince then, the world has evolved, our business has changed, and the legal and external landscape has shifted dramatically.”
Specifically, the company is now “(e)nsuring executive incentives and employee goals are tied to business performance; (r)emoving our quantitative workforce and supplier diversity ambitions; (e)nding participation in the Human Rights Campaign’s Corporate Equality Index survey; and (r)eviewing training programs for consistency with an evolved strategy.”
The Human Rights Campaign is the largest LGBT activist group in the U.S. and a strong supporter of homosexual “marriage” and adoption, LGBT indoctrination in schools, and transgender hormones and surgeries for children.
READ: 7 troubling truths about the left-wing Human Rights Campaign
The Brown-Forman email still assures employees that the company “will continue to foster an inclusive work environment where everyone is welcomed, respected, and able to bring their best self to work. We will continue to offer Employee Resource Groups to all employees as a place for professional development, education, mentorship, and networking. And we will continue to reinforce our shared responsibility for building a global Brown-Forman team that reflects the many customers and geographies they serve.”
Big news: The next company we were set to expose was @JackDaniels_US.
They must have been tipped off by us going through employee LinkedIn pages.
They just preemptively announced that they’ll be making these changes:
• Ending participation in the @HRC’s Corporate Equality… pic.twitter.com/0O1DkkIKrO
— Robby Starbuck (@robbystarbuck) August 22, 2024
Jack Daniel’s was “next company we were set to expose,” Starbuck said. “They must have been tipped off by us going through employee LinkedIn pages.” He added that his team had already collected more than 15 gigabytes’ worth of material on woke practices at Jack Daniel’s.
“We’re now forcing multi-billion dollar organizations to change their policies without even posting just from fear they have of being the next company that we expose,” Starbuck celebrated. “We are winning and one by one we will bring sanity back to corporate America.”
In recent years, left-wing activists have used “diversity, equity, & inclusion” (DEI) dictates and “environmental, social, & governance” (ESG) standards to encourage major U.S. corporations to take favorable stands on political and cultural issues such as homosexuality, transgenderism, race relations, the environment, and abortion.
Political and customer backlashes to such activism have translated to business woes for companies such as Disney, Bud Light, Target, and this past summer Tractor Supply and John Deere, both of which dropped much of their corporate left-wing activism after exposés by Starbuck.