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LifeSite is hiring! - Assistant Manager of Digital Marketing


LifeSiteNews is currently accepting applications for the following position:

Assistant Manager of Digital Marketing

To apply for this position, click here.

The assistant manager of digital marketing will assist in coordinating all of LifeSiteNews' marketing activities: including managing our large social media properties and e-mail lists, implementing strategies to grow our social media and e-mail subscriber base, designing digital marketing campaigns aimed at raising awareness about pro-life and pro-family issues, and running our quarterly fundraising campaigns.

The successful candidate will have the opportunity to join a vibrant, passionate team of professionals committed to promoting the Culture of Life, and to grow what is already the #1 most-read pro-life and pro-family website on the Internet.

LOCATION: While LifeSiteNews has offices in Front Royal, Virginia, and Toronto, Ontario, many of our staff telecommute from home offices. This position is open to telecommuters.

Candidate requirements:

  • At least two years' marketing experience on social media, especially Facebook and Twitter, with a proven track record of achieving excellent fan engagement levels and growing follower base
  • Experience working with Facebook's advertising platform
  • Intimate familiarity with using Google Analytics to identify actionable insights
  • A keen interest in keeping abreast of the latest developments in the constantly shifting social media landscape
  • Highly analytical and committed to measuring success through data analysis from various channels: Google Analytics, Facebook page analytics, Mailchimp e-mail reports, etc.
  • Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation
  • Familiarity with the Mailchimp e-mail marketing platform, or related products
  • Excellent writer and communicator (in both the written and verbal form)
  • Highly self-motivated, creative, and entrepreneurial, with a passion for trying new things, rigorously testing new initiatives, and adapting based upon the results
  • The ability to thrive in a fast-paced environment, to adapt quickly to new challenges
  • And, above all, a passion for the mission of LifeSiteNews - to spread the message of the Culture of Life and Family

Responsibilities will include:

  • Optimizing LifeSite articles (headlines/images, etc) for social media
  • Posting LifeSite articles to our social media accounts
  • Creating Facebook ad campaigns to optimize traffic to LifeSiteNews' website, petitions, and fundraising campaigns
  • Creating regular e-mail campaigns (twice a week or more) for the various segments with relevant LifeSiteNews articles and other updates
  • Creating customized e-mail nurture streams
  • Minimizing e-mail list decay and unsubscribes while increasing the productivity of our email sends
  • Developing and implementing strategies to increase social media followers and e-mail acquisition
  • Identifying opportunities and executing strategies to disseminate LifeSite's content to the widest possible audience
  • Providing regular reports on social media and e-mail list health and campaign effectiveness
  • Helping draft fundraising e-mails targeted at specific e-mail segments

SALARY: Salary is negotiable based upon need and experience. Keep in mind that LifeSiteNews is a mission-based non-profit, although we always seek to meet our employees' legitimate financial needs.

To apply for this position, click here: https://lifesitenews.bamboohr.com/jobs/view.php?id=16

Can you donate just $5 for PRO-LIFE?

LifeSite is the #1 most-read pro-life website on the Internet. But we urgently need your help to hit our summer campaign goal today.

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