June 18, 2019 (LifeSiteNews) — Customers who identify as the opposite of their actual sex will soon have the option of putting something other than their legal names on credit cards, MasterCard announced Monday.
The company announced that it will be rolling out “True Name” cards for the “transgender and non-binary communities” who feel offended by having to use their legal name on credit, debit, or prepaid cards. This will be achieved through a “sensitive and private process free of personal questions” that doesn’t require a legal name change.
The announcement echoes the LGBT lobby’s terminology, including referring to legal birth names as “deadnames” and quoting the company’s chief diversity and inclusion officer, Randall Tucker, declaring that MasterCard’s staffers consider themselves “allies of the LGBTQIA+ community” who “want to be a force for change.”
Having a credit card name that doesn’t match one’s government-issued identification could present a number of technical challenges. “Airline loyalty accounts typically require you to use your legal name that is on your driver’s license or passport,” CompareCards chief industry analyst Matt Schulz told MarketWatch. “If you want to collect rewards points with your credit card and have them match with an airline loyalty account, you will have to have your legal name with that credit card.”
The Washington Examiner adds that the workability of the plan will depend in large part on how much variation banks allow between card names and ID names for purposes such as cash advances, and to comply with federal regulations. On the other hand, greater adoption of fingerprint or facial recognition verification is expected to alleviate the issue.
Digital Trends reports that MasterCard is also demonstrating its pro-LGBT credentials by partnering with the New York City Commission on Human Rights for a new street sign at Gay and Christopher Streets in New York City, the unveiling of which will be part of June’s World Pride NYC-Stonewall 50 celebration.
While MasterCard is doing all it can to establish itself as a transgender “ally,” the company has previously indicated it’s no friend to conservatives. Last year, MasterCard temporarily cut off payment processing services to the conservative David Horowitz Freedom Center after the far-left groups Southern Poverty Law Center and Color of Change identified it as a “hate group.”