SANTA CLARA, CA, February 8, 2016 (LifeSiteNews) – Doritos thought a commercial featuring an unborn child reaching out for a chip was a cute marketing technique. NARAL Pro-Choice America and one of its affiliates thought it was “sexist” and unconscionable.
The abortion trade group is facing international backlash for bashing Super Bowl commercials that portray babies – born or unborn – in a positive light.
The Doritos commercial features an ultrasound image of a baby in utero following his father's hand as he held one of Frito-Lay's trademark triangle nacho corn chips.
NARAL accused the spot, which features an ultrasound of the ad creator's son, of “humanizing fetuses”:
#NotBuyingIt – that @Doritos ad using #antichoice tactic of humanizing fetuses & sexist tropes of dads as clueless & moms as uptight. #SB50
— NARAL (@NARAL) February 8, 2016
A second ad highlighted children who were conceived in the cities of winning Super Bowl teams on the nights of their victories – with choirs of the children singing altered lyrics to Seal's “Kiss from a Rose.”
NARAL Pro-choice Ohio responded:
More Super Bowl babies?!?! Get thee an IUD! #MediaWeLike
— NARAL ProChoice Ohio (@ProChoiceOH) February 8, 2016
After negative feedback, the group tried to walk that statement back in a series of tweets:
Woo, people got pissed we tweeted about #SuperBowlBabies! Didn't see we tagged it #MediaWeLike because we like the ad (and the babies).
— NARAL ProChoice Ohio (@ProChoiceOH) February 8, 2016
We like #SuperBowlBabies, but maybe… just maybe… the occasion of a football game isn't a great reason to start a family?
— NARAL ProChoice Ohio (@ProChoiceOH) February 8, 2016
The comment came just three days after Cosmopolitan magazine tweeted out a study finding that “Texas women are having more babies since Planned Parenthood was defunded,” followed by a frowning face emoji. The tweet has since been deleted.
A Malthusian opposition to human life lies at the heart of the abortion industry. In 1947, Planned Parenthood founder Margaret Sanger told a British reporter, “For my view, there should be no more babies.” Thirteen years earlier, in an article for America Weekly, Sanger wrote that it had “become necessary to establish a system of birth permits” in the United States to reduce population from groups she viewed as undesirable.
NARAL maintained a running commentary of ads throughout Super Bowl 50, in which Peyton Manning's Denver Broncos defeated the North Carolina Panthers.
NARAL criticized a Buick commercial that showed a woman catch a wedding bouquet with one hand, in the style of New York Giants wide receiver Odell Beckham Jr.
NARAL tweeted:
Really, @Buick? Women fighting over a wedding bouquet? That was the best you could come up with? #NotBuyingIt #SB50 pic.twitter.com/CLaz55x4iu
— NARAL (@NARAL) February 8, 2016
Unmarried women account for 85 percent of all abortions in the United States, according to National Right to Life.
However, the abortion lobby liked an ad featuring “dog parents” caring for their pets:
#MediaWeLike – the @subaru_usa commercial with dog parents driving their puppies around! ?ﾟﾐﾶ #SB50
— NARAL (@NARAL) February 8, 2016
NARAL also said it was fighting for “new parents” to have employer-paid family leave:
Love #SuperBowlBabies ads – We're wrkng to make sure #SB50 new parents have access to #PaidFamilyLeave & #healthcare they need. #MediaWeLike
— NARAL (@NARAL) February 8, 2016
The abortion group lavished a great deal of attention on a Snickers commercial featuring Willem Dafoe dressed as Marilyn Monroe in “The Seven Year Itch.” After having a Snickers, the surly character actor transforms back into the classic beauty.
NARAL sent out a series of tweets and retweets labeling a Snickers commercial “transphobic”:
.@SNICKERS, what was up w that commercial? Transphobic & implies women OK w being objectified as long as they have snacks #NotBuyingIt #SB50
— NARAL (@NARAL) February 7, 2016