NEW YORK, May 23, 2001 (LSN.ca) – The National Abortion Federation (NAF) has launched a $2 million campaign to promote the abortion drug RU-486 known as mifepristone or under its brand name Mifeprix or finally under its marketing name, “the Early Option Pill.” The Wall Street Journal (WSJ) reports that the ad will appear in popular women’s magazines including Cosmopolitan, People, Vanity Fair, InStyle, Jane, Mademoiselle, Glamour, Fitness, Health, Self, First for Women, Essence and Marie Claire but it has been rejected by Redbook for fear of “negative reader and retailer reaction.” A NAF press release notes the ads are scheduled to begin in July in Self and People magazine, and will appear in 11 additional national magazines through the end of the year.
WSJ describes the ad as “a picture of a crisply dressed woman gazing out a window” with the caption: “You have the freedom to choose. And now, you have another safe abortion choice.” Moreover the ad fails to mention the drug’s substantial side effects, leaving it open to charges of being intentionally misleading. The ad also features NAF’s 1-800 hotline. (Wall Street Journal, May 23, 2001)
For related coverage from LifeSite see: UNITED NATIONS TIED IN TO CHINESE RU-486 COMPANY https://www.lifesitenews.com/ldn/2000/oct/001012.html#1
(with files from Pro-Life E-News)