HAMILTON, March 31, 2006 ( – The March for Life, set to take place on May 11 in Ottawa, will be advertised on campuses across Canada this year, thanks to an innovative advertising campaign developed by students at McMaster University.

The campaign includes flyers declaring “Join the Human Rights Movement of the 21st Century” then directs students to the webpage of National Campus Life Network (NCLN), a pro-life organization for students, by students. (Â The flyers will be distributed by participating campuses’ student pro-life club after it has been customized with the club’s name.

Members of McMaster LifeLine originally designed the campaign to operate in conjunction with their own website: LifeLine members partnered with NCLN to make the idea marketable for other campuses-especially those without the resources to maintain a website.

Simon Fung, a fourth year student at McMaster, is McMaster LifeLine’s webmaster and the campaign designer.“This is truly the human rights movement of our time,” says Fung.“Authentic human rights cannot exist without the recognition of this most fundamental human right: to be protected from conception until natural death.” The goal of the campaign? “To reassert how integral the pro-life message is in the larger context of human rights,” says Fung.

The design of the ad – black and white photos of a variety of people and a single blue logo – was important in their purpose.“We wanted to capture the beauty of life by showing people of all ages, and abilities,” say Fung.“The style of the design is meant to connect the pro-life message with the other contemporary campaigns-such as poverty reduction and AIDS awareness-that promote human development.”

Wide distribution of this campaign is possible through NCLN.“That’s what we’re for,” says Paul Gianoli director of NCLN, “we want students to share what they’ve done. Then others can benefit and do the same for another campus. It creates a lot of momentum.”


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