HOLLYWOOD, January 11, 2012 ( – New figures released by The Numbers, a Hollywood box office website, show that despite G-rated movies earning 3 to 5 times more that R-rated movies, Hollywood continues to pump out more and more R-rated fare, which may be contributing to a continuing decline in domestic movie ticket sales.

According to report, Hollywood released 207 R-rated movies in 2011, 193 in 2010, and 184 in 2009. Yet, the average R-rated movie in 2011 made only $10.8 million, compared to $12.6 million in 2010, and $14.9 million in 2009.

In comparison, G-rated movies averaged $34.6 million in 2011 when 18 G movies were released, $56.6 million in 2010, when nine G movies were released, and $19.9 million in 2009, when 15 G movies were released.


Media pundit Dr. Ted Baehr, founder and chairman of the Christian Film & Television Commission (CFTVC), says thinks many in Hollywood have lost touch with what Middle America wants in the movies they choose to see.

“They don’t know how to market to the average American who is a churchgoing Christian who believes in God, country, and family,” Dr. Baehr said in a press release.

“Year in and year out, our statistics show that moviegoers prefer family-friendly movies with positive Christian, wholesome, patriotic, conservative, and traditional moral values,” Dr. Baehr said.

The Numbers reported that G movies also consistently outperform R-rated entertainment in DVD and Blu-Ray sales and rentals.

“Middle America wants to see, rent, and buy entertaining movies with Christian, biblical values that they can show to their whole family. They want to see Good triumph over Evil, Justice to prevail, Truth to defeat Falsehood, and Purity to conquer Lust. They reject movies with explicit, graphic sex and violence,” Dr. Baehr concluded.

The Christian Film & Television Commission will hold its 20th Annual Faith & Values Awards Gala and Report to the Entertainment Industry on Feb. 10, 2012, at the Universal Hilton Hotel in the heart of Hollywood, where Dr. Baehr will announce the Movieguide’s picks for the 10 best 2011 movies for families, with one of the 10 being named the Best Movie for Families in 2011.