WASHINGTON, D.C., January 13, 2011 ( – The Obama administration is buying promotional space on popular search engines to counter the widespread unpopularity of the abortion-expanding health care reform as Republicans gear up to repeal the law.

The Daily Caller noted earlier this month that searches for the term “Obamacare,” a pejorative term for the Patient Protection and Affordable Care Act, generate links to that tout the law’s better points. Searches for “health care reform” and “health care bill” also turn up government-sponsored links that compete with other sponsored links criticizing the legislation’s rushed passage.

The Caller reports that The Department of Health and Human Services won’t disclose how much it’s been paying for the ads.

“We are using search terms on several search engines like Yahoo, Google and Bing to help ensure that, when consumers are looking for information online about the Affordable Care Act, they can find what they are looking for,” Health and Human Services spokesperson Jessica Santillo said in an e-mail to The Daily Caller.

The White House’s strategy for promoting the health care bill ever since it began its journey into law has been remarkable for its aggressive advertising quality.

The administration drew criticism in June 2009 when it was revealed that ABC News would host a primetime special on the health care bill but had refused requests from the GOP and paid advertisers to offer an opposing viewpoint.

Meanwhile, House Republicans are wasting no time with an attempt to repeal the law, starting with a measure to repeal a highly unpopular tax requirement in the law that would force companies to report all goods and services transactions over $600. The requirement, seen as an extraordinary burden on employers, was included to help pay for health care reform.

A Rasmussen Reports survey on January 10 found that the majority of U.S. voters, 54 percent, continue to at least somewhat favor repeal of the health care law. Support for repeal has reached as high as 63 percent since the bill was past last year, and has yet to dip below 50 percent.