Ben Johnson


Obama’s their man: Planned Parenthood makes largest ad buy in history

Ben Johnson

WASHINGTON, D.C., September 10, 2012, ( – While some media pundits wondered if the President overemphasized abortion during last week’s Democratic National Convention, Planned Parenthood has responded by rewarding Barack Obama with the largest ad buy in its history.

The nation’s largest abortion provider has dedicated $3.2 million to air a new television commercial in the swing states of Ohio and Virginia.

The new spot, “Turn Back the Clock,” attacks Mitt Romney’s support for overturning Roe v. Wade and for defunding Planned Parenthood. It echoes the theme of the Obama campaign’s anti-Romney ad, entitled, “This is Not the 1950s.” 

$1.85 million of ads will target northern Virginia, especially the D.C. suburbs that helped Obama turn the usually Republican-leaning state blue in 2008. The area is among the nation’s most affluent and is home to the state’s highest concentration of registered Democrats, many of them unionized government workers – a group that disproportionately supports the Democratic Party.

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Another $1.35 million will flood Ohio television sets. That nearly matches the $1.4 million the organization spent attacking Romney over the summer. 

Taxpayer subsidies make up nearly half of Planned Parenthood’s budget, amounting to $487.4 million in 2010. Patrick Reilly of the Cardinal Newman Society told earlier this year, “This is a windfall for Planned Parenthood and its deadly agenda.” 

A Real Clear Politics averages show Obama and Romney mired in a statistical dead heat in Virginia and President Obama with a modest 2.2 percent lead in Ohio.

No Republican has ever won the presidency without carrying Ohio.

The speakers at last week’s Democratic National Convention, including Planned Parenthood President Cecile Richards and Georgetown Law student Sandra Fluke, focused heavily on promoting abortion-on-demand. The party platform endorses taxpayer-funded abortion through all nine months of pregnancy.

Initial polls showed the convention giving Obama a “bounce” of only one percentage point.

Polls released subsequently show the president’s poll numbers increased by five-to-six percent, the same as Mitt Romney’s post-convention bounce.

Mitt Romney spent the day campaigning with factory workers in Mansfield, Ohio.