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(LifeSiteNews) — Popular exercise chain Planet Fitness is doubling down on its prioritization of “gender identity” over female customers’ welfare, putting in writing that “discomfort” over sharing intimate facilities with the opposite sex should not be accommodated.

Planet Fitness, which for years has allowed gender-confused men in women’s locker rooms, came back in the news this month when an Alaskan Planet Fitness member named Patricia Silva shared online a video she took of a man who “identifies” as a woman shaving in a women’s locker room. She said that at the time of the incident, a girl estimated to be 12 years old was sitting in a corner, wrapped in a towel, and “freaked out” by having an adult male in her changing area.

In accordance with the company’s woke priorities, however, instead of removing the man, Planet Fitness revoked Silva’s membership, citing her violation of a policy against photographing other gym members.

“So, I would like for you women to stand up and have a voice and stop these shenanigans,” Silva said. “You have authority! Use your authority.” 

Since the story broke, Planet Fitness’s stock price has dropped from $66.92 on March 7 to $56.46 on March 19. “The chain saw a $400 million dive in valuation from $5.3 billion to $4.9 billion,” Fox Business reported Thursday.

But the company is digging in its heels.

Chief corporate affairs officer McCall Gosselin told the Christian Post that the policy is part of the company’s vision of an “inclusive environment,” and that its “gender identity non-discrimination policy states that members and guests may use the gym facilities that best align with their sincere, self-reported gender identity.” The company also said that members claiming trans status may only be asked to leave “if it is confirmed that a member is acting in bad faith” and is not sincerely gender confused.

Libs of TikTok also shared a page from Planet Fitness’s operations manual, which states that “Some members may feel uncomfortable with a transgender member using the same locker room facilities, bathrooms, showers, or other facilities/programs separated by sex,” but “this discomfort is not a reason to deny access to the transgender members.” It calls on staff to resolve such situations by attempting to “foster a climate of understanding,” i.e., transgender accommodation. 

The company “reserves the right to terminate a person’s membership immediately for any violation of this policy,” which also requires staff (but not explicitly members) to honor preferred names and gender pronouns.

Conservatives have long argued that forcing girls to share intimate facilities such as bathrooms, showers, or changing areas with members of the opposite sex violates their privacy rights, subjects them to needless emotional stress, and gives potential male predators a viable pretext to enter female bathrooms or lockers by simply claiming transgender status. (Planet Fitness ostensibly accounts for the last danger by reserving the right to eject men who are only faking gender confusion, but in practice such a policy is unlikely to be enforced for fear of being branded “intolerant” and the difficulty of proving what may be going on in someone’s mind.)

The harm has been highlighted by University of Pennsylvania swimmer William “Lia” Thomas, who reportedly retains male genitalia and is still attracted to women yet “identifies” as female and lesbian, causing his female teammates unrest due to sharing lockers with them; and by Loudoun County Public Schools in Virginia, where a female student was raped by a “transgender” classmate in a girls bathroom. 

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