WASHINGTON, D.C., June 19, 2012, ( – Mitt Romney’s campaign stops often feature a variety of dignitaries: state politicians, local campaign managers, and business leaders affected by his policies. But from now on, Romney’s speeches will have another visitor: a woman dressed, on behalf of Planned Parenthood, as a giant box of birth control pills.

The mifepristone mascot, whom the organization has dubbed “Pillamina,” debuted in 2010 to fight for the inclusion of contraception, abortifacients, and sterilization without a co-pay under the Obama administration’s health care reform law. 

To celebrate that legislative victory, the industry released a YouTube video of Pillamina doing a Bollywood-style Hindi dance.


Now, she has reemerged shortly after the abortion giant endorsed Barack Obama and purchased $1.4 million of anti-Romney ads.

Contraception is “an economic issue for women – period,” Planned Parenthood President Cecile Richards told The Hill newspaper. “That’s something that President Obama clearly understands, and that Mitt Romney simply doesn’t.”

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The former Massachusetts governor has said he opposes federal funding of Richards’ organization, which accounts for nearly half of Planned Parenthood’s revenues. “Planned Parenthood [funding]? We’re going to get rid of that,” he famously stated on the campaign trail. 

Taxpayers donated $487.4 million of Planned Parenthood’s billion-dollar budget in 2010 alone.