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July 18, 2016 (LifeSiteNews) – Planned Parenthood is cashing in on the nation's Pokemon Go craze in an effort to entice young people into using condoms.

Planned Parenthood of Minnesota, North Dakota, and South Dakota (PPMN) tweeted out a message last week apparently featuring the Pokemon character Squirtle morphed into a condom with the message, “When you don't want to #CatchEmAll, condoms help prevent pregnancy and STDs.”

Condoms fail to prevent pregnancy approximately 15 percent of the time in typical usage, according to the World Health Organization.

Esquire magazine ran an article calling Planned Parenthood's tweet “a work of art.” The Huffington Post called the tweet “genius” and the contraceptive-monster image adorable.

PPMN responded by giving credit to the image's creator, Advocates for Youth:

Advocates for Youth, which was founded in 1980, opposes abstinence-based sex education and lobbies schools to present young children with “positive representations of LGBT-related topics.”

The group, which is sometimes funded by U.S. taxpayers, launched an “I stand with Planned Parenthood” campaign after the Center for Medical Progress released undercover videos of the organization's national leaders discussing receiving money in exchange for aborted babies' organs and human tissue.

Numerous people and individuals have attempted to catch the attention of the app's large bloc of users. The youth-oriented app had been downloaded more than 15 million times as of last week, with the average user's age in the early 20s. However, millions of teens and pre-teens have also expressed interest in the smart phone live action quest.

So explosive is public interest in the app, which encourages users to search their local areas for hidden cartoon characters, that Pokemon Go displaced pornography as the most widely searched topic on the internet.

Last week, Hillary Clinton referenced the feature while making the widely panned quip, “I don't know who made Pokemon Go. But I'm trying to figure out how we get them to have Pokemon Go-to-the-Polls.”