CALGARY, Alberta, June 27, 2011 ( – On June 27, 2011, the Canadian Centre for Bio-Ethical Reform (CCBR) will be driving home its message—literally. Starting Monday, CCBR will cruise Central Alberta highways and community streets (including Airdrie, Red Deer, Camrose, and Edmonton) with an 11-meter long box-bodied truck with billboards showing aborted human beings. Their week-long tour is called the “Reproductive ‘Choice’ Campaign.”

This marks the first time that Canadians north of Calgary will be exposed to the project.  Last year the group drove through Southern Alberta, including Lethbridge and Medicine Hat.

Today CCBR released a video about the impact of their truck project; they tell the story of a Calgary woman who contemplated abortion 21 months ago but saw the abortion truck in traffic and carried through with her pregnancy.

“Abortion advocates like to talk about abortion in terms of ‘reproductive freedom’ and ‘a woman’s right to choose,’” said Stephanie Gray, executive director and co-founder of CCBR. “This language covers up what abortion is, namely, an act of violence that kills a baby. We call this project the ‘Reproductive “Choice” Campaign’ precisely because we want people to see what this ‘choice’ actually looks like.”

Statistics Canada reports that there are approximately 100,000 abortions annually in Canada – though they admit that that figure does not include abortions from several provinces, and reporting by private abortion facilities is voluntary.

Co-founder Jojo Ruba acknowledged that many may not like the images: “We don’t like the images either. But what is more disturbing—born people seeing abortion or unborn people being killed by abortion?”

“Society understands the ability of graphic images to educate and inform on critical issues such as health and justice,” added Gray. “Whether it’s the images of diseased lungs on cigarette packages, graphic billboards about the consequences of not wearing a seatbelt, or movies like Schindler’s List and Hotel Rwanda, people accept uncomfortable imagery when they recognize that the images convey an even more uncomfortable truth.”

The images on the truck are accompanied by contact information, including CCBR’s website. While it is driving through Alberta communities, CCBR staff will be on sidewalks with hand-held versions of the graphic images on the truck, in order to engage passersby with even more information.

The travelling team consists of a dozen young people.  Seven of them are university students from Alberta, BC, and Ontario who are interning at CCBR for the summer.

Schedule for the Reproductive “Choice” Campaign:

June 27: Airdrie, Red Deer
June 28: Red Deer, Camrose
June 29-July 2: Edmonton

CCBR will be giving public presentations on the tour as well:

Monday, June 27: Liberty Christian Assembly (On corner of Taylor Drive and Horn Street, Red Deer, AB) @ 7:00 pm
Tuesday, June 28: St. Andrew’s Anglican Church (4713 50 St, Camrose, AB) @ 8:00 pm

Gray and Ruba said this is part of an ongoing expansion of this project into communities in Alberta and across the country.  The project was launched in Calgary in 2007, where it has been run multiple times a week since.