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(LifeSiteNews) – Pro-life leaders are celebrating the birth of the world’s 8 billionth living person with a message to counter the pro-abortion rhetoric that dominates mainstream media.  

To celebrate, rather than mourn, the birth of another human being, Catholic writer Austin Ruse of the Center for Family and Human Rights (C-Fam), along with Population Research Institute president Steven Mosher and founder of the Ruth Institute Jennifer Roback Morse, today launched an advertisement in the Washington Times that opposes the popular pro-abortion narrative. 

“Baby Eight Billion, welcome,” the ad reads. “Baby Eight Billion, boy or girl, brown or yellow, black or white, is not a liability, but an asset. Not a curse, but a blessing. For all of us.” 

“This November, a baby will emerge from her mother’s womb, draw her first breath, and announce her arrival into the world with a tiny cry…That day—the day that our planet becomes home to eight billion human beings—marks an important milestone. But is it a milestone on humanity’s upward path that we should celebrate, or a warning of impending catastrophe over which we should despair?” 

The ad outlines the different responses to this question, depending on who is asked. Over the last ten years, “the population controllers of UNFPA [United Nations Population Fund] and Planned Parenthood have not changed their tune. Their answer is clear: They would have preferred that Baby Eight Billion had never been born.” 

“We, on the other hand, celebrate the birth of Baby Eight Billion,” the pro-lifers wrote. “He or she is a sign of our future, our hope and our prosperity.” 

The message is signed “sincerely” from Ruse, Mosher, and Morse, among others. 

READ: Soros-backed constitutional amendment enshrines abortion up to birth in Michigan 

Although the mainstream media encourages the public to fear the arrival of more people in the world, the pro-life message argues for the dignity of every human life and that there is enough space and resources for each addition to the human family. 

“We are not afraid of Baby 8 Billion because we know the world is still a largely empty place,” Ruse told LifeSiteNews in a statement. “Next time you fly, look down. You will see empty fields as far as the eye from 35,000 feet can see. There is plenty of room for Baby 8 Billion.” 

“And who knows, he might cure cancer.” 

In an October 9 Epoch Times article, Ruse and Mosher countered the claims of those who “say the world is overpopulated and that disaster looms” by presenting evidence that continued procreation is necessary. Attempts to control the population will lead to “the population pyramid [turning] upside down,” the pro-life writers stated.  

“A rapidly aging society means stagnant economies. It is the young with their long-time horizons who start businesses, buy homes and cars, and drive the economy forward,” they argue, adding that “mankind is the answer” to so many of the problems facing the world. 

“Who knows what wonders our newest little addition will cook up, and what problems she will solve through her genius.” 

In a November 15 Ruth Institute press release, Morse noted the worldwide decrease in fertility, adding another piece to the argument against population control.  

“Though the world receives its 8 billionth person today, due to worldwide declining fertility, the earth is headed toward a Demographic Winter,” she said. “Instead of bemoaning the arrival of Baby 8 Billion, the Ruth Institute celebrates. Right now, the world needs all the people we can get.” 

READ: How one American dad is helping save disabled babies from abortion 

In 2011,  a similar ad was launched in the Washington Times to celebrate the birth of “Baby 7 Billion.” It was signed by 27 pro-life leaders across the globe. 

Last month, LifeSiteNews reported that, as flagged by Daily Wire host Matt Walsh, Planned Parenthood has been actively involved in depopulation strategies for years by promoting abortion on demand, homosexuality, and sterilization as population control methods. 

In contrast, some demographic experts have spoken out against the depopulation agenda, arguing that the public should be more afraid of a total population collapse than of overpopulation.