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HALIFAX, NS, November 19, 2013 (LifeSiteNews.com) – A pro-life sign with a photo of a newborn child posted outside a Halifax hospital is sparking controversy, with one hospital paediatrician even calling for the ad to be banned.

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Displayed on a bus shelter outside the Victoria General Hospital, the ad says, alongside the photo, “Luc was born today but his life began nine months ago.”

Victoria General Hospital is the main site for abortions in Nova Scotia, carrying out approximately 85% of the province’s abortions.

Though the ad has been up for nearly a month, it has generated some buzz on social media recently and was featured on CTV News Monday night.

Pro-abortion activists have expressed outrage on Twitter, but other Twitter users wondered at the controversy.

“Looks fine – healthy newborn baby,” writes Chris Fogarty.

Click “like” if you want to end abortion!

“Can't argue with that!” wrote Cheryl.

The campaign has also prompted outrage from a pediatrician at the IWK Health Centre, where an estimated 50 to 100 late-term or eugenic abortions are carried out every year.

“I’m a pediatrician. I work at the children’s hospital and I really disagree with the fact that that would be allowed to be posted so near a hospital where we have to have sympathy for all of the people that we’re caring for there,” Dr. Erin Killorn told CTV.

The ads are part of a campaign by Signs4Life that began Oct. 9th with a billboard on the Bedford Highway. On Oct. 21st, the group erected two ads on bus shelters, and beginning Dec. 30th their signs will appear on all of Halifax’s 255 Metro Transit buses.

The ads direct the public to their website at Signs4Life.ca, where they offer information on pregnancy resources, adoption, fetal development, and post-abortion support.

Julie Culshaw, one of the campaign’s lead organizers, said she was “troubled” that a pediatrician would object so strongly to a simple photo of a baby.

“It’s a photo of a baby that is like 5 minutes old. How can you possibly object to that?” Culshaw said. “The statement is simply a biological truth. Luc’s life did begin nine months before. How upside down have we become that they can’t even let the truth be there?”

“For the next step, will they want to ban human reproduction from the biology textbooks in the schools?” she asked.

“It makes me wonder what she’s defending. What’s going on at the IWK that she’s privy to?”