AUSTIN, Texas, January 26, 2011 ( – Hundreds of thousands of pro-lifers were encouraged to use texting in a new national abortion opinion poll, launched by the pro-life group Heroic Media, at the West Coast Walk for Life and the D.C. March for Life this past weekend.

Mobile billboards and crowd ambassadors encouraged the pro-life march participants in California and Washington D.C. to text opinions about abortion as part of the nationwide poll.

The billboards ask such questions as “The mainstream media says Americans are not pro life. Is the media right or wrong?” then encourages the reader to text their answer to the poll’s access number.

To participate in the poll online, click here.

“These walks and marches celebrate life and stand in opposition to the violence of abortion,” said Heroic Media President Brian Follett.

“The anniversary of Roe v. Wade encourages reflection on the deaths of 52 million unborn children and the millions of women who suffer emotional scars from the procedure.”

Follett founded Heroic Media in 2004 as a research-driven pro-life activism organization that uses effective advertising to provide educational resources on alternatives to abortion for women in crisis pregnancies.

He said in a press release announcing the texting campaign that his organization recognizes that most pregnancy resource centers do not have the funding to produce and purchase media that will let women know where they can find help.

“Heroic Media fills that gap by placing advertisements to connect women facing unexpected pregnancies with resources in their community,” Follett said.

The organization employs television, radio, billboards, bus shelters and Internet messaging to provide education about positive alternatives. Follett observed, “In cities where Heroic Media’s commercials have aired consistently, the abortion ratios have decreased as much as 20 percent.”

“Once women learn about hopeful alternatives, they usually choose life,” Follett said.

To participate in the poll online, click here.


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