PRO-LIFE TV ADS A SMASHING SUCCESS

INDIANA, Jan 8 (LSN) – Indiana Citizens for Life (ICL) embarked on an ambitious plan to use television commercials to foster the pro-life message. The results were very positive.  The polling firm of Baselice and Associates was asked by ICL to conduct pre- and post-polling to determine the effectiveness of the ads in changing public opinion. Using several polling questions, Baselice determined a 19 percent edge for the pro-life position in pre-polling in the entire sample. After the ads were shown, this edge jumped to 32 percent.  Professionally-produced television commercials were shown during popular television programming. The ads originated from the “Life: What a beautiful choice” campaign sponsored by the Arthur S. DeMoss Foundation in years prior.  Jim Hanon, an award-winning producer,  produced the commercials. Hanon, now located in Michigan, began donating his time to producingcommercials for Right to Life of Michigan.  In Michigan and Missouri where the ads were shown first, abortion levels plummeted by approximately one-third. “In addition to changing opinions [in Indiana], the 13-week campaign generated 290 phone calls for crisis pregnancy assistance. It’s wonderful knowing that we were able to connect women with pro-life pregnancy services. We may never know how many lives were saved as a result of these calls alone,” said Mike Fichter president of ICL.  You can reach ICL at: Indiana Citizens for Life, 5001 Plaza East Blvd, Ste. B, Evansville,  IN 47715 or see realtime video of the commercials at their web site: https://www.indy.net/~icl