SAN MARCOS, CA, January 4, 2011 ( – The Ruth Institute, a project of the National Organization for Marriage Education Fund, has announced its first annual Reel Love Challenge, a video contest for young adults, aged 18-30. The contest is open to all young adults, married or single, male or female, in college, out of college, or never been anywhere near a college. “This contest is for everyone in the next generation to give their ideas about what sustains love over the course of a lifetime,” says Dr. Jennifer Roback Morse, founder and president of The Ruth Institute.

“Marriage will be what your generation makes it. Divorce, adultery, even incest are all over the news. I urge all emerging adults to take matters into their own hands and begin to create a culture of fidelity and love,” said Dr. Morse.

Young adults are to submit 30 second to 3 minute videos on the Reel Love Challenge website answering either or both of these questions: What makes lifelong love possible? Why is it worth the effort? Contestants should enter soon and take advantage of the Early Bird Contest: $100 to the first 7 videos submitted before January 6, 2011.

“The Reel Love Challenge gives you a forum to start asking and answering, the right questions. ‘What makes lifelong love possible?’ ‘Why is it worth the effort?’ You can interview your parents or grandparents, or give your own ideas. The videos can be professional looking, or just done with a cell phone camera. We are more interested in content, thoughts, and ideas, than Hollywood production quality,” explained Dr. Morse.

The Reel Love Challenge Video Contest ends on February 1, 2011. The first-prize winner will receive $2,000; the second-prize winner will receive $1,500; and third place will receive $1,000. Winners will be announced mid-February. For more details click here