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OSLO, August 27, 2013 (LifeSiteNews.com) – One of Norway's major hotel chains has removed access to pay-TV porn and replaced it with contemporary art channels.

Petter Stordalen, owner of Nordic Choice hotels, said he will remove access to pornography in all of his establishments in favor of providing access to high-end contemporary art, according to a Guardian report.

Stordalen said he came to the decision after becoming involved in campaigns aimed at stopping human trafficking and sexual exploitation of children, which is fuelled by pornography. 

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“The porn industry contributes to trafficking, so I see it as a natural part of having a social responsibility to send out a clear signal that Nordic Hotels doesn't support or condone this,” Stordalen said. 

“It may sound shocking or unusual [to remove pay-TV porn], but everyone said that about the ban on smoking. We were the first hotel chain in the world to ban smoking and people thought we were crazy. Now it's totally normal for public spaces to be smoke-free,” he added.

A spokesman from the chain's flagship hotel in Oslo, The Thief, said that reaction to the no-porn rule has been positive. 

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“No one has asked for their porn back!” Siri Løining Kolderup told the Guardian. “Instead, I think they appreciate that we've taken movie-on-demand to the next level, exchanging bad taste porn for high-end contemporary video art. We hope and predict porn will not be a part of the next generation of in-room entertainment in any hotel, anywhere.” 

Each of the 121 rooms in the The Thief has an interactive TV offering “art on demand” with a choice of nine works of contemporary video art, including works by Tracey Emin, Peter Blake, and Sam Taylor-Wood

Nordic Choice hotels operate under their own brand, and also include Comfort Hotels, Quality Hotels and Resorts, and Clarion Hotels operated by the company in the Scandinavian and Baltic countries. 

Contact info: 

Nordic Choice Hotels Head Office
Torgeir Silseth, CEO,
Frederik Stangs gate 22-24
Postboks 2454 Solli
0201 OSLO
Phone: (+47) 22 40 13 00
Fax: (+47) 22 40 13 10
Email: [email protected]