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WASHINGTON, July 5 (LifeSiteNews.com) – A Subaru car ad geared to homosexuals has created controversy with the ad campaign “It’s Not a Choice. It’s the Way We’re Built.” While ostensibly referring to Subaru cars being all-wheel drive, the ad is also intended to communicate the company’s pro-homosexual views. “It’s apparent to gay people that we’re talking about being gay, but straight people don’t know what’s going on,” campaign co-producer Paul Poux, founder of Poux Co., told the Washington Post.

The Washington Post reports that for the past six years, Subaru advertising has targeted homosexuals, partially through its support of the Rainbow Card program, a Visa card that generates money to gay-related causes. Subaru’s have become popular with the homosexual subculture, one lesbian Subaru driver muses “we call [Subarus] Lesbarus,” and another says: “I’m never surprised when I look across a lane of traffic and see a woman in a Subaru and think she might be gay.”