Send an urgent message to Canadian legislators urging them to stop more online censorship laws
TORONTO (LifeSiteNews) — According to a new study, Prime Minister Justin Trudeau’s Online News Act has successfully crushed local media outlets while mainstream media has remained relatively unaffected.
According to an April study from the Media Ecosystem Observatory, Trudeau’s Online News Act, also known as Bill C-18, has caused a 84 percent drop in engagement for local Canadian outlets, as Big Tech company Meta – the parent company of Facebook and Instagram – has refused to publish links to Canadian news outlets on their platforms.
“We lost 70 per cent of our audience when that happened,” Iain Burns, the managing editor of Now Media Group, which manages news posts for outlets serving smaller communities, revealed. He further explained that he experienced a 50 percent loss in revenue following the move.
“We’re not the only ones. Many, many outlets are in this situation,” Burns added.
The Online News Act, passed by the Senate in June 2023, mandates that Big Tech companies pay to publish Canadian content on their platforms. While the legislation promised to support local media, it has seemingly accomplished the opposite.
While Meta has blocked all news on its platforms, devastating small publishers, Google agreed to pay Canadian legacy media outlets $100 million to publish their content online.
The study, a collaboration between the University of Toronto and McGill University, examined the 987 Facebook pages of Canadian news outlets, 183 personal pages of politicians, commentators and advocacy groups, and 589 political and local community groups.
“The ban undoubtedly had a major impact on Canadian news,” the study found.
The study found a 84 percent drop in engagement for Canadian outlets, with small local news outlets being the most affected compared to larger government-funded outlets.
“Local news outlets have been particularly affected by the ban: while large, national news outlets were less reliant on Facebook for visibility and able to recoup some of their Facebook engagement regardless, hundreds of local news outlets have left the platform entirely, effectively gutting the visibility of local news content,” it explained.
However, LifeSiteNews has been relatively unaffected by the ban as viewership on its official Facebook page has remained relatively the same, similar to its Instagram account since most views already came from the United States.
Similarly unaffected was Meta: “We find little evidence that Facebook usage has been impacted by the ban.”
“After the ban took effect, the collapse of Canadian news content production and engagement on Facebook did not appear to substantially affect users themselves,” the study said.
While local media outlets’ viewership has declined thanks to Trudeau’s new legislation, larger media outlets have thrived due to increased payouts from the Trudeau government.
Legacy media journalists are projected to have roughly half of their salaries paid by the Liberal government after the $100 million Google agreement and the subsidies outlined in the Fall Economic Statement.
Mainstream Canadian media had already received massive federal payouts, but they have nearly doubled after Trudeau announced increased subsidies for legacy media outlets ahead of the 2025 election. The subsidies are expected to cost taxpayers $129 million over the next five years.
However, just as government payouts increase, Canadians’ trust in mainstream media has decreased. Recent polling found that only one-third of Canadians consider mainstream media trustworthy and balanced.
Similarly, a recent study by Canada’s Public Health Agency revealed that less than a third of Canadians displayed “high trust” in the federal government, with “large media organizations” as well as celebrities getting even lower scores.
Send an urgent message to Canadian legislators urging them to stop more online censorship laws