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OTTAWA, Ontario (LifeSiteNews) – Canadian Prime Minister Justin Trudeau called the 2021 federal election only after information from a poll conducted by his staff showed that the majority of respondents (67 percent) had unfavorable views of COVID rule-breakers and the unvaccinated.

According to Blacklock’s Reporter, results from a study titled “Psychographic Segmentation of Canadians Regarding COVID-19” were used as ammunition for Trudeau’s campaign, in which he relentlessly attacked the un-jabbed while pushing COVID jabs.

The study cost $148,862 and was commissioned by the Privy Council Office (which is an office to support only the PM and Cabinet) and performed by Kantar Group researchers, according to Blacklock’s Reporter. It questioned 2,202 Canadians about their views on COVID vaccines and masks.

According to Blacklock’s Reporter, it was only after the results of the study were released — which suggested that Trudeau’s Liberals look into “exploiting” already existing divides among Canadians regarding COVID — that an election was called.

“Successful segmentation of the general population depends upon exploiting the diversity in the population and offering Canadians experiences, services and messages tailored to their needs or values,” the researchers wrote.

“Using population segmentation works well when we can identify the hidden commonalities of needs and behaviors and tailor messaging to address them.”

In mid-August, Trudeau called a federal election and quickly made COVID jabs as his top campaign agenda item.

The election was called only a few days after Transport Minister Omar Alghabra announced that by October only the vaccinated would be allowed to travel domestically via air, rail, or boat.

Before the election call, Trudeau was mum on the idea of vaccine passports and mandates. 

After the Kantar Group poll was released, however, Trudeau went on the attack against the un-jabbed.

In August, he said there would be “consequences for federally employed public servants who choose to not get COVID-19 jabs.

While at an election rally in Calgary in August, Trudeau said, “If you don’t want to get vaccinated, that’s your choice, but don’t think you can get on a plane, or a train beside vaccinated people and put them at risk.”

Later on, Trudeau blamed non-COVID-19-jabbed Canadians for a “fourth wave” of the virus while suggesting that vaccine passports and mandates are a type of “motivational” tool.

He also said called out “anti-vaxxers” as “those people,” and said only the vaccinated will be the ones who get the “privileges” of being allowed to travel by air, train, or boat.

Trudeau beat out Conservative rival Erin O’Toole on September 20, albeit only with a minority government.

Liberal study focused on five groups 

According to Blacklock’s Reporter, the Kantar study divided people into five groups, three of which, or 67 percent, were deemed to be friendly to the government.

The first group named the “engaged” represented around 29 percent of total poll respondents. Overall, this group was mostly made up of people over 65 who had university degrees.

According to the poll, this group was the most likely to have had the COVID jabs, trusted  “scientists” and got “very angry when they see others not adhering to public health measures.”

This group also said that government COVID measures at the time did not go “far enough.”

The second group from the poll was called “the concerned,” and made up 21 percent of the total respondents.

The people in this group also believed that “government restrictions have not gone far enough,” and that they were scared of “getting the virus.” They were also mad at those who broke COVID rules. This group was mostly made up of women below age 34 who were either students or working part time.

The third group was dubbed “the trusters,” and accounted for17 percent of the respondents. This group was mostly males who were francophones, with higher-than-average incomes.

According to poll researchers, this group had “very high levels of trust in all institutions, including governments,” as well as the pharmaceutical industry, media and scientists, and medical professionals.

Around 33 percent of poll respondents showed hesitancy toward COVID and rules.

The fourth group was labeled as the “stoics” and were most likely to resist government messaging regarding COVID.

This group made up 22 percent of respondents and was mostly middle-aged working men and visible married minorities with kids.

This group was “lukewarm about getting the COVID-19 vaccine.” They were not overly concerned with COVID rules and said they would only get the jabs “once they are confident it will work.”

The last group was labeled “the skeptics,” and made up 11 percent of the total. This group had a strong “mistrust of all institutions” as well as the federal government.

According to the researchers, most in this group “believe government restrictions have gone too far” and that COVID rule-breakers are no big deal. The age range of this group was between 25 to 44.


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