May 6, 2015 (LifeSiteNews.com) – The TV and digital company Nielsen has announced that it's pulled an ad campaign off the social media company Twitter, because its ads appeared on pages filled with pornography.
Ads from Duane Reade, NBC Universal, and Gatorade have also appeared next to pornographic images and videos.
SunTrust analyst Robert Peck published a report last week saying that the ad problem could cause a great deal of harm to Twitter's relationship with companies that currently advertise with the social media giant.
Like its competitors Facebook and YouTube, Twitter has to deal with hundreds of millions of accounts, approximately 10 million of which are porn-dedicated accounts according to Peck.
Twitter makes little effort to restrict porn, a sticking point with parents.
The company has had little success in keeping those accounts separate from others for advertising purposes.
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“We're aware that Promoted Tweets are being displayed on some profiles that contain inappropriate content,” a Twitter spokesman told Adweek. “We are committed to providing a safe environment for brands to build their business, and our product team is working to fix the issue.”
