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(LifeSiteNews) — The campaign to “de-woke” corporate America has claimed its biggest win yet, with the news that retail giant Walmart is abandoning a broad range of “diversity” initiatives it had previously invested heavily in.

Conservative activist Robby Starbuck reported that Walmart executives detailed to him a range of policy changes the company has committed to, amid left-wing cultural causes falling more out of favor with the general public.

The company plans to stop participating in the LGBT pressure group Human Rights Campaign’s Corporate Equality Index, to “identify and remove inappropriate sexual and / or transgender products marketed to children” via third-party sellers on its website, to “Review all funding of Pride, and other events, to avoid funding inappropriate sexualized content targeting kids”; to “not extend the Racial Equity Center which was established in 2020 as a special five-year initiative”; to stop factoring identity quotas into arrangements with suppliers; and to discontinue “racial equity training” as well as use of the terms “LatinX” and “DEI.”

“Remember, Walmart is the #1 employer in America with over 1.6 Million Employees and they have a market cap of nearly $800B,” Starbuck said. “This won’t just have a massive effect for their employees who will have a neutral workplace without feeling that divisive issues are being injected but it will also extend to their many suppliers.”

“Our campaigns are now so effective that we’re getting the biggest companies on earth to change their policies without me even posting a story outlining their woke policies,” he added. “Companies can clearly see that America wants normalcy back. The era of wokeness is dying right in front of our eyes. The landscape of corporate America is quickly shifting to sanity and neutrality. We are now the trend, not the anomaly.”

Walmart is the biggest corporate scalp Starbuck has claimed yet, but by no means his first. With past campaigns, he has successfully pressured Jack Daniel’s, John Deere, Tractor Supply, Lowe’s, Toyota, and Coors to drop similar policies.

In recent years, left-wing activists have used “diversity, equity, & inclusion” (DEI) and “environmental, social, & governance” (ESG) standards to encourage major U.S. corporations to take favorable stands on political and cultural issues such as homosexuality, transgenderism, race relations, the environment, and abortion. 

Political and customer backlashes to such activism has translated to business woes for companies such as Disney, Bud Light, and Target. Former President Donald Trump’s defeat this month of outgoing Vice President Kamala Harris for the White House has also been seen by many as further evidence of the general public rejecting woke ideology, which may have further influenced Walmart’s decision.

Exit polling by the pro-Democrat firm Blueprint found that the statement “Kamala Harris is focused more on cultural issues like transgender issues rather than helping the middle class” was the third-biggest reason for why overall voters chose not to vote for her, and the number one reason why swing voters rejected her and voted for Trump instead.

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