(LifeSiteNews) – During an anti-“disinformation” meeting by the World Economic Forum (WEF), the U.N. Under-Secretary-General for Global Communications Melissa Fleming said that “we own the science” in reference to their information on climate change.
“We own the science, and we think that the world should know it.”
Melissa Fleming, UN’s Under-Secretary-General for Global Communications, speaking on a WEF panel.
The reason they want us to “follow the science” is because they “own the science”.pic.twitter.com/KQ5B5fgnua
— Fr Calvin Robinson (@calvinrobinson) October 2, 2022
Fleming said that the U.N. partnered with big tech platforms, specifically Google and TikTok, to spread their messages and the “correct information” regarding COVID, climate change, and the Ukraine war.
Fleming explained in an interview during the session that Google prioritizes information from the U.N. in its search results.
“We partnered with Google,” she said. “For example, if you Google ‘climate change,’ you will, at the top of your search, you will get all kinds of U.N. resources.”
Fleming stated that the U.N. started the partnership with Google because “when we googled ‘climate change,’ we were getting incredibly distorted information right at the top.”
To combat this “distorted information” the U.N. was “becoming much more proactive, you know, we own the science and we think that the world should know it.”
“It’s a huge challenge that I think all sectors of society need to be very active in, “ the U.N. representative continued.
Fleming said the U.N. also used social media personalities to push its messaging: “Another really key strategy that we had was to deploy influencers who were really keen – who have huge followings – who were really keen to help carry messages that were going to serve their communities and they were much more trusted than the United Nations telling them something from New York City headquarters.”
Another U.N. project was called “Team Halo,” in which they “trained scientists around the world and some doctors on TikTok.” Fleming explained that “we had TikTok working with us and these scientists who had virtually no following to start with, got verified Tiks, they started bringing people into their labs, into their offices and answering their questions engaging with them. It really took off and many of them became national media go-to advisors.”
Fleming described the social media campaigns to push their agenda as “a layered deployment of ideas and tactics.” The U.N. representative said that news organizations and institutions have a continuous responsibility to inform and “guide the public.”