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Dear friend,

I am very excited to show you the new video we’ve been working on for the past two months.

We know it has the power to change thousands of hearts and minds on the issue of abortion!

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The video tells a moving TRUE story involving a prominent U.S. celebrity, and we will be releasing it in just two days when we launch our spring fundraising campaign.

However, before we do that I wanted to send you a quick note alerting you to how this upcoming fundraising campaign will be TOTALLY different from past ones.

Our past quarterly fundraising campaigns have usually been two to three weeks long, and have included quite a few appeal letters.

This time, however, we are condensing the spring campaign into just ONE, short, intense week!

We know that this has some risks, since the total dollar amount that we need to raise is at least as much as longer previous campaigns.

But, we’re willing to take this risk for some good reasons:

  • Firstly, for YOU! A shortened campaign with fewer appeals allows you to quickly re-focus attention on reading and sharing our pro-life and pro-family news. Just one week – and it's over! No more appeals.
  • Secondly, for our staff.  I know they would much rather spend their limited time and energies on our mission of creating pro-life and pro-family news and helping build a culture of life!
  • Finally, we have noticed that in past campaigns the vast majority of donations have always come at the beginning and end of the campaign, with a relative dry spell in the middle. So we thought, why not cut to the chase and remove the dry spell completely? I am guessing a lot of you would agree.

I won’t deny it: I’m somewhat nervous about this new approach.

Still, I feel confident that with your help we will easily reach the needed minimum goal – even with the shortened campaign schedule!

So when you see the dramatic pop-up on our site with the new video, or receive the first fundraising appeal, or read the first campaign appeal article on the website, please don’t wait to click that “DONATE” button!

And while this letter is simply meant to alert you to the changes to the upcoming campaign, we won’t complain if you want to get ahead of the curve and make your donation right now!

You can donate by clicking here. Or text ENDABORTION to 41444 to make a pledge of support.

(Note: If you donate now, don’t worry! We’ll be sure to include the amount on the campaign thermometer when it goes up on Wednesday!)

Thank you so much for your support! And keep your eyes open for that video I told you about. I guarantee that you are going to love it!

Sincerely,


Steve Jalsevac

Managing Director
LifeSiteNews.com

P.S. With our spring campaign on Wednesday being only 1-week long, please, don't wait to contribute! We absolutely must hit at least that minimum goal just to continue operating until the next campaign!

 

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