Billboard campaign spins abortion as a ‘good parenting decision’ and ‘a blessing’
CLEVELAND, Ohio, January 4, 2018 (LifeSiteNews) — Ohio’s largest abortion business wants to improve its product image without showing its product.
“Abortion Positive” billboards are going up all over Cleveland, the home of abortuary Preterm. The lucrative business is launching a media campaign to portray aborting a baby as a beneficial thing for families and children.
The ads position abortion as something to be celebrated and affirmed. Each ad begins with “Abortion is … ” and fills in different words or phrases.
“Abortion is a family value.”
“Abortion is a blessing.”
“Abortion is hope.”
“Abortion is a parenting decision.”
“Abortion is life-saving.”
“Abortion is good medicine.”
“Abortion is healthcare.”
“Abortion is necessary.”
“Abortion is safer than childbirth.”
“Abortion is normal.”
“Abortion is liberty.”
“Abortion is a second chance.”
“Abortion is right for me.”
Preterm’s website adds, “Abortion is gender equality,” and “Abortion is sacred.”
None of the billboards show a picture of an abortion or what is done in an abortion. None of them give a simple definition of abortion.
“We want to push people to think about abortion in new, diverse ways with these billboards,” Preterm’s Nancy Starner said. The idea is to mask any stigma of abortion or any concern the mother might feel toward her baby.
Truth Revolt’s Amelia Hamilton sees through the doublespeak. “This desperate attempt at rebranding abortion suggests that Preterm knows how Americans feel about abortion.”
Preterm promotes the incongruent message. Its website teaches, “To a parent struggling to make ends meet, abortion may be the best way to love and care for your family. To a young person, abortion may be the chance to graduate. To all of us, abortion is foundational to a just society.”
The truth is, abortion is murder. Abortion is dangerous. Abortion is death.
Pro-life organizations offer hope to women who realize what they have done, in a safe and loving environment. There is grief in the path to healing from abortion, but Jesus offers forgiveness and hope.
The billboard campaign follows pro-life Gov. John Kasich’s signing a prohibition against aborting babies because they may have Down syndrome. The law was signed last month and is scheduled to go into effect in March.
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