Christian film ‘I Can Only Imagine’ crushes box office predictions
Variety Magazine is reporting, “Faith-Based ‘I Can Only Imagine’ Soars With $17.1 Million Launch.”
There are two big takeaways from this:
- This little Christian film which went head-to-head with the big studio-produced gay-themed movie, Love, Simon, grabbed far more viewers and revenue––despite the fact the gay “coming out” movie was shown in 800 more theatres.
- After just three days, I Can Only Imagine has already equalled the cumulative earnings of the much heralded Call Me by Your Name, which opened last Thanksgiving. The homoerotic story of a man and boy whose relationship turns carnal had been universally praised by reviewers as “the most romantic movie of the year” and “an instant classic.”
Roadside Attractions-Lionsgate’s faith-based “I Can Only Imagine” has crushed early box office forecasts with a surprisingly strong $17.1 million at 1,629 locations in North America.
Recent estimates for “I Can Only Imagine” had been in the $2 million-$8 million range. It rang up the top per-site average by far among this weekend’s wide release movies with $10,476, and it notched an A+ CinemaScore among patrons.
The box office reports are further evidence that the public is sick and tired of the pro-LGBT messaging Hollywood keeps trying to feed the moviegoers.