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Doug Mainwaring Doug Mainwaring Follow Doug

The Pulse

Christian film ‘I Can Only Imagine’ crushes box office predictions

Doug Mainwaring Doug Mainwaring Follow Doug

March 19, 2018  (LifeSiteNews) – Wow.  Faith-based I Can Only Imagine did even better than Friday’s revised predictions as reported in LifeSiteNews earlier today.

Variety Magazine is reporting, “Faith-Based ‘I Can Only Imagine’ Soars With $17.1 Million Launch.”

There are two big takeaways from this:

  1. This little Christian film which went head-to-head with the big studio-produced gay-themed movie, Love, Simon, grabbed far more viewers and revenue––despite the fact the gay “coming out” movie was shown in 800 more theatres.  
  2. After just three days, I Can Only Imagine has already equalled the cumulative earnings of the much heralded Call Me by Your Name, which opened last Thanksgiving.  The homoerotic story of a man and boy whose relationship turns carnal had been universally praised by reviewers as “the most romantic movie of the year” and “an instant classic.”

Variety, daily staple of the entertainment industry, now reports:

Roadside Attractions-Lionsgate’s faith-based “I Can Only Imagine” has crushed early box office forecasts with a surprisingly strong $17.1 million at 1,629 locations in North America.

Recent estimates for “I Can Only Imagine” had been in the $2 million-$8 million range. It rang up the top per-site average by far among this weekend’s wide release movies with $10,476, and it notched an A+ CinemaScore among patrons.

The box office reports are further evidence that the public is sick and tired of the pro-LGBT messaging Hollywood keeps trying to feed the moviegoers.

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