Bud Light sales crash 26% as boycott over Dylan Mulvaney partnership rages on
‘We've never seen such a dramatic shift in national share in such a short period of time.’
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Articles tagged Alissa Heinerscheid
Bud Light sales drop 17%, second marketing exec takes leave amid Dylan Mulvaney backlash
‘This is an extremely difficult scenario for Anheuser-Busch, the Bud Light brand and for AB distributors.’
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Bud Light marketing VP takes leave of absence amid Dylan Mulvaney trans controversy
The news comes as Bud Light has faced massive pushback over its decision to spotlight divisive transgender-identifying Tik Tok influencer Dylan Mulvaney earlier this month.
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