Volvo’s campaign demonstrates that staying true to universal truths can forge genuine connections. Jaguar’s misstep serves as a warning to brands: prioritize the product and the people you serve, or risk driving your audience away.
Ambiguity surrounds the definitions of ‘impairment’ and the consequent privacy implications of such technology, raising fears of government overreach and erosion of rights.
Many Americans' driving habits are monitored without their knowledge or consent, and their driving data is being used to make decisions about insurance coverage and rates.
A report in the Washington Times explains that electric vehicles (EVs) can weigh up to 50 percent more than internal combustion motor vehicles. That extra weight could more easily damage roads, bridges, and parking garages.
If passed and signed into law, California Senate Bill 961 would mandate the installation of speed limiters in all new vehicles beginning in 2027. Speed limiting technology is controversial for reasons of freedom and safety.